Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 86

Research Software Analytic Tools Product Marketing Product Research 86

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 89

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 94

Data Visualization Framework Product Strategy Analytic Tools 94

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. Dedicated customers , who are the backbone of your customer base. These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

Enterprise 121

Enterprise Research Software Feedback Software Strategy 121

Alchemer Mobile

AUGUST 2, 2024

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. This applies to product development, marketing strategies, and customer service enhancements.

Customer Experience 130

Customer Experience Analytic Tools Data Visualization Feedback Software 130

Alchemer Mobile

AUGUST 2, 2024

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. This applies to product development, marketing strategies, and customer service enhancements.

Customer Experience 130

Customer Experience Analytic Tools Data Visualization Feedback Software 130

Alchemer Mobile

DECEMBER 28, 2021

If you work in mobile marketing or advertising , demographic information is critically important. Dedicated customers , who are the backbone of your customer base. These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. Get started today!

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Product Talk

DECEMBER 21, 2022

Hope Gurion: The second most common mistake that we see is when we define outcomes, not tying them to our company’s strategy or relating them to our company’s revenue model or business model. And oftentimes it can be something that maybe the customers don’t even care about. It might be something they can measure.

Product Research 267

Product Research User Testing Customer Satisfaction Customer Experience 267

Product Management University

JANUARY 19, 2023

When product management teams adopt a portfolio strategy approach to managing products, they’re focused on making their organization better in market segments where they can best succeed. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets.

Research Software 79

Research Software Analytic Tools Feedback Software Data Visualization 79

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Customers are expected to use the product as it is. For example.

Feedback Software 128

Feedback Software Analytic Tools Onboarding KPIs B2B 128

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. So, how can CRM marketing help you achieve this elusive power of prediction? What is customer behavior prediction?

Data Visualization 115

Data Visualization Analytic Tools Marketing Customer Experience 115

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty. Book a demo to learn more!

User Testing 90

User Testing Customer Feedback Customer Experience User Friction 90

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 84

Analytic Tools Feedback Software Research Software User Testing 84

Userpilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Month-1 retention rates : Indicates initial user satisfaction and engagement after one month.

Onboarding KPIs 73

Onboarding KPIs Data Visualization Product Marketing Customer Satisfaction 73

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 71

User Testing Research Software Market Research Product Research 71

Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important?

Customer Experience 90

Customer Experience User Testing Research Software Analytic Tools 90

Intercom, Inc.

AUGUST 26, 2020

As support leaders look to the coming year, our research shows two key areas of investment: proactively answering customers’ questions and automating support with chatbots. For decades, businesses subscribed to the same reactive support strategy: answer every question as it comes in and hope your team can keep up. Learn more here.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Intercom, Inc.

MARCH 16, 2021

The typical support “strategy” is to let common issues roll in for your support team to address. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. Learn the latest strategies for your most personal, efficient support team yet.

Data Visualization 201

Data Visualization User Friction Onboarding KPIs Outbound 201

The Product Coalition

JUNE 26, 2023

Many have a well-defined AI strategy and have made considerable progress. However, the emergence of generative AI presents an opportunity for these enterprises to revisit their AI strategies and plans. It can automate customer interactions using natural language, increasing issue resolution and reducing time spent.

Generative AI 109

Generative AI Customer Communications Technical Review Reporting Tools 109

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 84

Feedback Software Research Software Analytic Tools Product Research 84

The Product Coalition

JULY 19, 2022

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

User Friction 121

User Friction Customer Experience User Testing Customer Feedback 121

Alchemer Mobile

MARCH 8, 2022

Customer engagement can look like a complaint on social media or a negative app rating just as much as it can look like a customer using loyalty points or leaving a positive app review. Benefits of customer engagement. If you want your business to grow, customer engagement should be a priority.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Product Management University

NOVEMBER 3, 2020

Anything from your previous backlog that didn’t make the A-list here may still be important as far as customer satisfaction or usability. It’s just a matter of working them in relative to customer retention priorities that have a bigger impact on and wallet share growth. Want to learn it on your own?

Customer Experience 246

Customer Experience Customer Satisfaction Workshop Vision 246

Alchemer Mobile

NOVEMBER 23, 2020

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. How can you track the value of mobile strategies? Q: How do you measure success?

Product Research 235

Product Research Product Management Product Manager User Testing 235

Alchemer Mobile

JULY 13, 2021

Focusing on product experience allows companies to deliver more value to customers and to increase their lifetime value. A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Gather and act on customer feedback.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. By understanding these factors, market research can provide insight into the feasibility and the best approach for marketing a product.

User Testing 127

User Testing Product Research Data Visualization Customer Feedback 127

Userpilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Analytic Tools 78

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 78

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 88

Analytic Tools Feedback Software Research Software Product Strategy 88

Userpilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

Onboarding KPIs 87

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 87

Userpilot

JULY 22, 2024

By understanding its nuances and implementing effective management strategies, you can turn negative experiences into positive outcomes, boosting customer engagement and loyalty. Today’s post will outline actionable strategies to manage and leverage negative word of mouth for growth. Decreased customer satisfaction.

Feedback Software 92

Feedback Software Research Software Customer Satisfaction Reporting Tools 92

Intercom, Inc.

FEBRUARY 3, 2022

He’s also (and perhaps a bit more relevant to our podcast) a marketing and CX expert, author, and keynote speaker with almost three decades of experience. But the rising expectations of customers, not to mention a worldwide pandemic, have changed everything. It’s easier to test new customer acquisition strategies.

Customer Experience 223

Customer Experience User Testing Product Research Research Software 223

UX Planet

JUNE 14, 2024

Over 8,000 people were interested, so I figured this would be a perfect opportunity to explore my product strategy skills. Recently, I’ve been diving headfirst into product management strategy, and I’m thrilled to share my learnings through the lens of Netflix comments. Would you use a Netflix comment section? Why or why not?

Product Research 77

Product Research Product Strategy Feedback Software Research Software 77

Userpilot

JULY 22, 2024

An effective product expansion strategy is the fuel that propels a SaaS business forward. It enables you to capture new markets, increase revenue, and solidify your competitive edge. We also explore the different types of expansion strategies and the steps you can follow to create a working plan for your business.

Research Software 75

Research Software Feedback Software Analytic Tools User Testing 75

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 103

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 103