Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 93

Research Software Analytic Tools Product Marketing Product Research 93

Userpilot

DECEMBER 5, 2023

Customer satisfaction analytics are key to understanding what makes your customers happy and building a product that retains users. But how can you leverage this user sentiment data to lead product development and grow your business? There’s no single KPI to measure customer satisfaction.

Data Visualization 77

Data Visualization Customer Satisfaction Analytic Tools User Testing 77

Userpilot

FEBRUARY 16, 2022

Having an informed understanding of how to improve customer satisfaction in SaaS can help you stand out in the fast-growing software industry, but also build an unfair advantage among competitors. By simply listening to your customers, one can optimize user onboarding and engagement by acting on user sentimen t and feedback data.

Customer Satisfaction 92

Customer Satisfaction Feedback Software Analytic Tools Data Visualization 92

Userpilot

FEBRUARY 25, 2024

Kano analysis is effective for the following reasons: It’s a user-centric framework that’s simple to execute. It boosts customer satisfaction by prioritizing features that align with customer needs. Kano model covers five feature categories: Basic features customers expect. Book a demo now to learn more.

Customer Satisfaction 92

Customer Satisfaction User Testing Customer Experience Customer Feedback 92

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Data Visualization 84

Roman Pichler

DECEMBER 4, 2023

My intention with this article is to show how product teams can use a product strategy to guide their discovery work and maximise the chances of creating successful products. Luckily, there is a solution: Using a validated product strategy that provides the input of the product discovery work. [5] In other words, it must be validated.

Product Research 311

Product Research Product Strategy Strategy Research Software 311

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 75

User Testing Research Software Market Research Product Research 75

Userpilot

APRIL 11, 2024

If you’re not tracking customer satisfaction metrics, you’re probably losing customers every day, and you don’t even realize it. But customer satisfaction is a huge domain, with myriads of product engagement touch points to track – where do you even begin?

Customer Satisfaction 52

Customer Satisfaction Data Visualization Customer Experience Customer Feedback 52

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 101

Data Visualization Framework Product Strategy Analytic Tools 101

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 95

Userpilot

APRIL 18, 2023

It’s crucial to listen to the voice of the customer and let their feedback guide your company’s growth and sustainability. And to do that, you must ask the right customer satisfaction survey questions. Here are some best practices for collecting customer feedback. What is a customer satisfaction survey?

Customer Feedback 80

Customer Feedback User Testing Customer Satisfaction Customer Experience 80

Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model. Four Artefacts.

Product Strategy 313

Product Strategy Strategy Vision Product Research 313

Userpilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Month-1 retention rates : Indicates initial user satisfaction and engagement after one month.

Onboarding KPIs 78

Onboarding KPIs Data Visualization Product Marketing Customer Satisfaction 78

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Analytic Tools 89

Analytic Tools Feedback Software Onboarding KPIs Marketing 89

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty. Book a demo to learn more!

User Testing 96

User Testing Customer Feedback Customer Experience User Friction 96

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention.

Product Research 92

Product Research Customer Satisfaction User Testing Customer Feedback 92

Userpilot

MAY 23, 2024

You must deliver an excellent customer experience throughout the entire customer journey to stand a chance, especially against established players. In the article, you will learn how to build your customer experience strategy. Offer self-service channels like chatbots and resource centers for higher customer satisfaction.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Customer Satisfaction 52

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 90

Analytic Tools Feedback Software Research Software User Testing 90

Userpilot

JUNE 28, 2023

Customers are the lifeblood of any business, and asking good feedback questions is critical to gauging their thoughts about your product or service and its perceived strengths and weaknesses. When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty.

User Testing 90

User Testing Customer Feedback Customer Satisfaction Feedback Software 90

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Evaluate the impact of your product and marketing strategies in increasing customer satisfaction.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Usersnap

SEPTEMBER 21, 2021

A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys. Conduct More Customer Satisfaction Surveys What Are Customer Experience Surveys?

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Alchemer Mobile

AUGUST 2, 2024

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. This applies to product development, marketing strategies, and customer service enhancements.

Customer Experience 130

Customer Experience Analytic Tools Data Visualization Feedback Software 130

Alchemer Mobile

AUGUST 2, 2024

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. This applies to product development, marketing strategies, and customer service enhancements.

Customer Experience 130

Customer Experience Analytic Tools Data Visualization Feedback Software 130

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? Are you getting the most out of your existing customer base? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. What is customer marketing?

Feedback Software 90

Feedback Software Analytic Tools Customer Experience User Testing 90

Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important?

Customer Experience 96

Customer Experience User Testing Research Software Analytic Tools 96

Userpilot

DECEMBER 15, 2023

Looking for a good customer satisfaction tool and wondering which one of Pendo, Appcues, and Product Fruits is the best option for your SaaS company? There are plenty of tools for customer satisfaction on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Customer Satisfaction 52

Customer Satisfaction Data Visualization Analytic Tools Feedback Software 52

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. What is customer engagement?

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

UX Planet

JUNE 14, 2024

Over 8,000 people were interested, so I figured this would be a perfect opportunity to explore my product strategy skills. Recently, I’ve been diving headfirst into product management strategy, and I’m thrilled to share my learnings through the lens of Netflix comments. Would you use a Netflix comment section? Why or why not?

Product Research 88

Product Research Product Strategy Feedback Software Research Software 88

Userpilot

JULY 22, 2024

An effective product expansion strategy is the fuel that propels a SaaS business forward. It enables you to capture new markets, increase revenue, and solidify your competitive edge. We also explore the different types of expansion strategies and the steps you can follow to create a working plan for your business.

Research Software 80

Research Software Feedback Software Analytic Tools User Testing 80

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 95

Onboarding KPIs Product Marketing Marketing Data Visualization 95

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 94

Analytic Tools Feedback Software Research Software Product Strategy 94

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Analytic Tools 83

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 83

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

Enterprise 126

Enterprise Research Software Feedback Software Strategy 126

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 91

Feedback Software Research Software Analytic Tools Product Research 91

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 97

B2B User Testing Research Software Analytic Tools 97

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 85

Research Software Data Visualization Marketing Customer Experience 85