Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Intercom, Inc.

NOVEMBER 18, 2020

With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction. Study after study shows a positive customer experience is essential for winning repeat business ”. A note about methodology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Userpilot

JUNE 28, 2023

TL;DR Creating an effective customer feedback question is key to understanding your product and how your customers experience it. Good customer feedback questions for market research help you understand how your user found your product and why they chose you over the competition. If yes, please list them.

User Testing 82

User Testing Customer Feedback Customer Satisfaction Feedback Software 82

Intercom, Inc.

JULY 28, 2021

This huge increase in time saved enabled the team to manage the high number of support queries they were receiving across their global markets, maintain fast response times, and provide customers with quicker resolutions – all without increasing the team’s headcount. “We

Reporting Tools 239

Reporting Tools Research Software Inbound Customer Experience 239

Intercom, Inc.

MARCH 16, 2021

But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. No support team should ever be an island.

Data Visualization 201

Data Visualization User Friction Onboarding KPIs Outbound 201

Intercom, Inc.

MAY 6, 2020

Customer Satisfaction Score (CSAT) is by far the most popular customer service quality metric used across all industries and teams of all sizes. Because customers don’t see the whole picture, they may be disappointed about something that was impossible for your team to achieve in the first place”.

Data Visualization 231

Data Visualization Customer Feedback Reporting Tools User Testing 231

Alchemer Mobile

FEBRUARY 24, 2022

We’ll cover all of the different ways in which to track customer sentiment in the rest of the post here. In short, tracking customer sentiment helps you understand three major metrics that can impact your current and upcoming campaigns: Overall customer satisfaction : How happy are your customers with the quality of your product?

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. So, how can CRM marketing help you achieve this elusive power of prediction? What is customer behavior prediction?

Data Visualization 115

Data Visualization Analytic Tools Marketing Customer Experience 115

Alchemer Mobile

MARCH 8, 2022

Understanding overall engagement can help identify which customers are your biggest fans and which customers are at risk of leaving. Customer engagement can look like a complaint on social media or a negative app rating just as much as it can look like a customer using loyalty points or leaving a positive app review.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Alchemer Mobile

JUNE 4, 2019

This in-app analytics tool helps companies make data-driven iterations to their apps and gain a better understanding of how product changes impact customer satisfaction. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Apptimize specializes in A/B testing.

Feedback Software 240

Feedback Software Analytic Tools Data Visualization User Testing 240

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty.

User Testing 88

User Testing Customer Feedback Customer Experience User Friction 88

Alchemer Mobile

NOVEMBER 23, 2020

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. First off, if you’re successful, your customer should LOVE your product.

Product Research 235

Product Research Product Management Product Manager User Testing 235

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 113

User Testing Market Research Product Research Research Software 113

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 73

Research Software Positioning Data Visualization Definition 73

Userpilot

JULY 22, 2024

By understanding its nuances and implementing effective management strategies, you can turn negative experiences into positive outcomes, boosting customer engagement and loyalty. Impacts of negative word of mouth may include: Customer churn. Decreased customer satisfaction. Lost sales.

Feedback Software 91

Feedback Software Research Software Customer Satisfaction Reporting Tools 91

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 83

Feedback Software Research Software Analytic Tools Product Research 83

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 85

Research Software Analytic Tools Product Marketing Product Research 85

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a customer reaches out with a question while they’re on a free trial, is that a support issue or a sales issue? With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience. “90%

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Conduct market research and analysis to understand the current state of products in your industry. Analyze in-app user satisfaction using tools like NPS and CSAT surveys.

Data Visualization 93

Data Visualization Framework Product Strategy Analytic Tools 93

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. By understanding these factors, market research can provide insight into the feasibility and the best approach for marketing a product.

User Testing 126

User Testing Product Research Data Visualization Customer Feedback 126

Intercom, Inc.

SEPTEMBER 2, 2020

Leading companies like Zapier are increasingly monitoring bottom-line metrics like customer retention and expansion to determine whether or not their support efforts are paying off. It’s no secret that your support team is deeply familiar with your customers’ pain points, issues, and goals.

Onboarding KPIs 190

Onboarding KPIs Data Visualization Customer Experience User Friction 190

Intercom, Inc.

JULY 26, 2022

Think of CX as each moment of engagement along the customer journey. Obviously, the more positive these customer experiences are, the more likely you are to capture customers’ hearts and minds. Ideally, this results in loyal customers, increased customer satisfaction, referrals, and reduced customer churn.

Customer Experience 138

Customer Experience User Friction Data Visualization Customer Satisfaction 138

Userpilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Customer Experience 83

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 78

Research Software Analytic Tools Feedback Software Data Visualization 78

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 70

User Testing Research Software Market Research Product Research 70

Userpilot

MAY 2, 2024

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. It’s linked to positive WOM and reduced customer acquisition costs.

Data Visualization 79

Data Visualization User Testing Customer Feedback Analytic Tools 79

Userpilot

JULY 4, 2024

Turning actionable insights into marketing strategies by improving user engagement and customer satisfaction based on analysis results. Continuously measuring product performance and the impact of your strategies to ensure ongoing adaptation to changing user needs and market conditions.

Data Visualization 92

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 92

Userpilot

JULY 9, 2024

Continuously refine your approach through experimentation and testing to maintain a positive impact as customer needs evolve. Some customer experience best practices include : Run surveys throughout the customer journey to gather comprehensive feedback and insights on user satisfaction, ease of use, and product-market fit.

Customer Experience 89

Customer Experience User Testing Research Software Data Visualization 89

Userpilot

DECEMBER 20, 2023

Data-driven customer segmentation using algorithms like K-Means revolutionizes personalized marketing by grouping customers based on shared characteristics, enabling businesses to create targeted campaigns that resonate with each segment. Understanding these different groups is crucial for tailoring marketing campaigns.

Artificial Inteligence 82

Artificial Inteligence Data Visualization Customer Experience Customer Feedback 82

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. In short, tracking customer sentiment helps you understand three major metrics: Overall customer satisfaction, loyalty, and engagement intent.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Userpilot

JULY 10, 2024

A customer experience strategy revolves around tracking customers’ sentiments and perceptions about interactions with your brand across all touchpoints and aims to improve customer satisfaction. Customer experience has a broader scope, covering all customer perceptions. What is customer experience?

Customer Experience 83

Customer Experience User Testing Customer Feedback Data Visualization 83

Alchemer Mobile

JUNE 15, 2024

And that’s the gap in the market that Alchemer Pulse has filled for the CX community. Builds an agile, enterprise ecosystem for customer feedback that allows the processing of massive volumes of data while maintaining enterprise-level security and compliance standards. Shine a spotlight on Voice of Customer (VoC) metrics, at scale.

Artificial Inteligence 100

Artificial Inteligence Customer Experience Data Visualization User Testing 100

Alchemer Mobile

MAY 31, 2024

Additionally, tracking customer sentiment helps you understand three major metrics: Overall customer satisfaction: How happy are your customers with the quality of your product experience? Loyalty: Will customers continue using your product, even when competitors come calling? Will they recommend you to a friend?

User Testing 130

User Testing Data Visualization Customer Feedback Customer Experience 130

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. Is customer engagement important?

Feedback Software 78

Feedback Software Analytic Tools Research Software User Testing 78

Userpilot

OCTOBER 3, 2024

And the easiest way to establish this connection is by learning how to improve CSAT (customer satisfaction). In this article, we explore proven techniques to help you increase customer satisfaction, from feedback collection to customer education and personalization. What is the customer satisfaction score (CSAT)?

User Testing 80

User Testing Product Research Data Visualization Customer Experience 80

The Product Coalition

OCTOBER 30, 2023

Here is an example: Objective: Increase customer satisfaction by 10%. Key Results: Reduce the number of customer complaints by 50%. Increase the number of positive customer reviews by 20%. Increase the customer satisfaction score on our website by 3 points. Your segment revenue is $10 million.

Roadmap 113

Roadmap Feedback Software Onboarding KPIs User Testing 113

Mixpanel

FEBRUARY 10, 2021

” Free-to-paid conversions: The number of free customers that become paid customers after a defined time period. Satisfaction metrics. Satisfied customers are most likely to spread the word about your product. Customer satisfaction impacts not only your other key metrics but also your company’s brand.

Data Visualization 145

Data Visualization Systems Review Customer Experience Reporting Tools 145