Remove Customer Satisfaction Remove Marketing Remove Messaging
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Customer satisfaction surveys: Everything you need to know 

Alchemer Mobile

Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. This information empowers teams across your company to make informed decisions based on customer experiences and perceptions.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.

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Storyboarding for Influence: How Product Managers Can Drive Alignment Without Authority

Productside

What: Slack offers channels, messaging, and integrations for focused team communication. Put the User Front and Center Great product stories start with a relatable character. Her team is buried in tickets, and customer satisfaction is slipping. Whats been your biggest challenge in refining product-market fit?

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521: Leadership Crossroads–What Every Product Manager Must Know Before Their Next Move – with Kimberly Bloomston, CPO

Product Innovation Educators

The company wanted to expand into commercial markets, particularly retail – a perfect fit for Kim’s background. After successfully bringing a retail product to market, she moved into a director role where she managed multiple product managers and took on broader strategic responsibilities.

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Start your marketing with why: Getting your story right

Intercom, Inc.

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

Marketing 223
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Intercom on Product: Meet your marketer

Intercom, Inc.

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. Hello, Paul.

Marketing 238