Product Marketing OKRs: How to Properly Measure Product Marketing Success
Userpilot
NOVEMBER 8, 2022
How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel. This article is focused on product marketing OKRs and how they help product teams drive adoption.
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