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Reveal Embedded Analytics For product owners, leveraging data is not just an advantageits a necessity. Product analytics empowers you to understand gaps in your offering and how users engage with your product. Both embedded analytics and product analytics are designed to help product owners in diverse ways.
Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. This growth demonstrates that both users and product teams are realising value from embedded analytics. But what works?
While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns.
Kano analysis is effective for the following reasons: It’s a user-centric framework that’s simple to execute. It boosts customersatisfaction by prioritizing features that align with customer needs. Kano model covers five feature categories: Basic features customers expect. Book a demo now to learn more.
Reveal Embedded Analytics. Businesses of all industries and all sizes incorporate embedded analytics technologies and capabilities into their own software, SaaS platforms, Angular apps , or other apps because of the tremendous benefits that they get. Banking : Deliver great benefits to customers and employees alike.
Creating and distributing effective B2B customersatisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customersatisfaction, and skyrocket retention.
From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. By helping them grow, your business grows as well. By helping them grow, your business grows as well.
Are you making the most out of your customer experience analytics? The data you receive from CX analytics enables you to reduce customer churn, increase customersatisfaction and retention , and help you identify the areas for product improvements. This results in revenue growth and high user stickiness.
Investing in customer happiness comes with tons of benefits, including: Increased customersatisfaction. Positive word of mouth from loyal customers. Increased customer lifetime value. Better competitive edge , making it easier to attract new customers. Trigger NPS surveys to uncover customer sentiment.
Tracking the metrics helps you improve your onboarding process and retain more customers. So let’s see what these metrics are and how you can leverage user onboarding analytics to optimize them. TL;DR User onboarding is the process that users undergo to adopt your product or service.
If you’ve been in the product and SaaS space for a bit, there’s no way you haven’t heard the term product-led growth strategy. TL;DR Product-led growth is a businessstrategy that relies on the product as the main driver of growth. If the product is good enough and drives value for customers, they are happy to pay.
TL;DR We define product-led growth (PLG) as a businessstrategy that uses the product to boost its own growth. Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value.
You will learn about different types of customer needs and how to identify them. We also share 13 strategies to help you cater to various needs. TL;DR Customer needs are customer desires, expectations, preferences , and problems to solve. Satisfying customer needs is essential for retention and loyalty.
TL;DR Customer communication encompasses all interactions between a business and its customers, while customer communication strategy is what you’ll use to improve these interactions amongst new and existing customers. Improve customer communication by training your customerservice team.
There are four metrics to measure user adoption: user activation rate , feature adoption rate , product stickiness , and net promoter score (NPS). Here are four steps for building a user adoption strategy: Do customer research and create user personas. Lay out a customer journey map.
Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?
This enables SaaS teams to adjust strategies promptly for optimal performance. AI chatbots handle queries three times faster than customerservice agents, improving efficiency while meeting customers’ preferences for self-service. AI analytics are coming soon. Book the demo to find out more!
However, with a good product and a combination of the right retention strategies, it’s possible to retain a high percentage of your users. In this article, we’ll discuss key retention metrics to track and proactive strategies to reduce churn. Implement a customer loyalty program to increase product stickiness.
What’s worse, there’s no one-size-fits-all approach—you’ll often find yourself needing multiple service channels. So, having an interactive guide in your arsenal is a no-brainer because it helps to drive better usersatisfaction while keeping costs low. It’s a good way to reduce customer wait time.
To make your job easier, we’ve compiled some tried-and-true strategies and ways of collecting actionable user insights in this guide. TL;DR Customer feedback is any information shared by users regarding your product or service. Product analytics such as heatmaps also reveal user sentiment.
There are four metrics to measure user adoption: user activation rate , feature adoption rate , product stickiness , and net promoter score (NPS). Here are four steps for building a user adoption strategy: Do customer research and create user personas. Lay out a customer journey map.
Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.
Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? TL;DR Customer success software refers to tools that help manage customer experiences and drive customers toward their desired outcomes.
TL;DR Customer support is the assistance businesses provide to help customers before, during, and after a purchase. Good customerservice helps customers avoid frustration with your product, leading to improved customersatisfaction , loyalty, and better revenue. What is customer support?
By collecting data directly from your customers, you can cut down on costs, gain accurate insights, and maintain full control over your data. Let’s dive into what direct data capture includes, discuss some methods for it, and explore tools that will empower your product analytics efforts. Gather direct data with user interviews.
Google Analytics is the best web analytics software. HubSpot is the best customer relationship management software. Cohort tables : The feature lets you track retention rates for your users by group and spot trends (e.g. find common characteristics shared among your returning customers). Cohort tables in Userpilot.
Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. In-app support strategies to eliminate them. Resource center analytics. CSAT surveys.
You can measure customer experience within the fintech industry using periodic surveys, post-interaction surveys, and funnel analysis. Creating a personalized experience, using in-app guidance /communication, and building an in-app resource center are all effective strategies for improving the fintech customer experience.
Users don’t want to wait for ages for customerservice agents to respond. Deliver proactive support and self-service options for the best customer experience. E-commerce businesses already use these tools to improve engagement. SaaS businesses are next. Customers expect instant fixes.
That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth. TL;DR Customer engagement is the level of involvement and interactions that customers have with a brand’s product or service. What is customer engagement marketing?
TL;DR Wes Bush is the CEO of ProductLed and a best-selling author who has helped businesses drive sustainable growth through product-led strategies. Businesses can scale by enhancing the product experience, prioritizing customer success, and using data-driven insights to continuously improve the product. Who is Wes Bush?
Important steps to digitize your customer experience. Best practices for maintaining a top-notch digital customer experience. TLDR; A digital customer experience strategy involves moving the customer journey to online spaces. Apply user psychology principles , like the Zeigarnik Effect, to your CX.
By leveraging AI-powered solutions, SaaS companies can unlock a myriad of opportunities to enhance customersatisfaction, engagement , and overall user experience. TL;DR AI in customer experience refers to the use of AI technologies to enhance and improve the interactions between businesses and their customers.
Good customer experience is important in B2B because it drives loyalty and retention , increases word-of-mouth marketing referrals, and contributes to revenue growth. There are three key metrics used to track customer experience: net promoter score (NPS), customersatisfaction score (CSAT), and customer effort score (CES).
This guide explores 15 practical strategies you can adopt when scaling your SaaS business. TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. Here are the 15 most effective ways to scale your SaaS business: Create a solid customer acquisition strategy.
Help desk metrics measure customersatisfaction and evaluate the performance of your customer support efforts. Tracking these metrics will help you understand where to direct your resources to improve the quality of customer support and thus, customer retention. This will lead to better customersatisfaction.
Collecting feedback data provides users with different ways to share their thoughts about your product. Gather feedback on product usersatisfaction so you can find ways to improve customer loyalty. Types of feedback forms (read more for examples and templates): Customer forms for understanding your user persona.
Investing in customer delight is a great businessstrategy to: Engage customers until they become loyal promoters. Increase customer lifetime value. But what does it even mean to delight customers? And how is it different from satisfaction? Offer dedicated help to your unhappy customers.
12 effective ways to grow your business using marketing automation strategies. TLDR; B2B marketing automation involves designing automated workflows that will trigger at the right time to replace manual marketing tasks and retain customers. Free up your support team and save costs by automating customer support.
Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. But you can turn all that around with the right strategies. Weak customer relationships (resulting from not listening through regular customer feedback surveys ).
Six examples of contextual in-app feedback include: Triggering an in-app survey after the first-time user experience to identify where users are experiencing friction early and fix it. Adding a bug report widget so users can give you information about what type of bugs they’ve experienced. Example of an NPS survey.
Reveal Embedded Analytics. Businesses of all industries and all sizes incorporate embedded analytics technologies and capabilities into their own software, SaaS platforms, Angular apps , or other apps because of the tremendous benefits that they get. Banking : Deliver great benefits to customers and employees alike.
TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. The Ansoff Matrix of Growth Strategies.
But what exactly is a product operations dashboard? What is a Product Ops Dashboard? A product operations dashboard provides a visual way to track a subset of KPIs. How to Build a Product Ops Dashboard. Your dashboard will only be as good as the data that fuels it. Ready to build one of your own? transaction speed.
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