The Product Guy

DECEMBER 6, 2018

As a product manager, my goal is to ensure customer satisfaction, long term success of my product and contributing to the success of my organization. I knew my users, but I struggled with defining the value proposition, and its competitive advantage. This lesson is very much applicable in every situation. About Rashid Manzar.

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

Alchemer Mobile

JULY 13, 2021

Focusing on product experience allows companies to deliver more value to customers and to increase their lifetime value. A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 104

Research Software Data Visualization Marketing Customer Experience 104

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Conduct market research and analysis to understand the current state of products in your industry. Analyze in-app user satisfaction using tools like NPS and CSAT surveys.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a customer reaches out with a question while they’re on a free trial, is that a support issue or a sales issue? As a result, digital technologies are being seen as the critical differentiators they are. The answer is yes – it’s both. Read more ?.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Alchemer Mobile

FEBRUARY 24, 2022

We’ll cover all of the different ways in which to track customer sentiment in the rest of the post here. In short, tracking customer sentiment helps you understand three major metrics that can impact your current and upcoming campaigns: Overall customer satisfaction : How happy are your customers with the quality of your product?

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Usersnap

FEBRUARY 24, 2025

Engaging in a well-structured product discovery process enables teams to move beyond assumptions and build solutions that drive true user satisfaction. By prioritizing a thorough product discovery process, product managers can create tools that resonate with users, address challenges, and meet market demands.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Start at the bottom and work your way up: Market: 1. Feature set 5.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Intercom, Inc.

DECEMBER 2, 2019

While 88% of support teams offer customer support in more than one language, just 28% of end users say they actually see support offered in their native language. But for those willing to invest in a comprehensive multilingual support strategy, the payoff is huge: improvements in customer satisfaction and operational efficiency.

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Mind the Product

AUGUST 1, 2019

The more features, the more complicated, and the more users crave a simpler experience. In today’s hypercompetitive software markets, a lot of companies are hardwired to believe bigger is better—more features mean increased functionality and therefore happier customers. Messenger apps are a classic case of feature bloat.

Reporting Tools 190

Reporting Tools Data Visualization Customer Experience Product Research 190

Userpilot

JULY 9, 2024

The 4 P’s of customer experience are engaged and empowered people (your teams), efficient processes , customizable and user-friendly products , and places (websites, web, and mobile apps) that collectively contribute to exceptional service delivery. What are the 4 P’s of customer experience?

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

The Product Coalition

AUGUST 4, 2023

It should be something that reflects the value customers get from the product and also leads to sustainable growth for the business. All departments in the company, from engineering to marketing, should understand and be oriented towards optimizing this metric.

Data Visualization 141

Data Visualization User Testing Customer Satisfaction Customer Experience 141

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MAY 23, 2024

TL;DR Customer experience (CX) refers to all customer interactions with a brand, covering every touchpoint from initial discovery to renewal. Excellent customer experience can differentiate you from competitors and enhance customer satisfaction , loyalty, retention, and advocacy. User persona example.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Customer Satisfaction 52

Userpilot

DECEMBER 6, 2022

As our focus is on delivering value to customers, we should prioritize customer satisfaction metrics like the NPS or CSAT to guide our decisions. Product parity trap and no product differentiation. And if all products are the same, price becomes the only differentiator. Make customer satisfaction metrics a must.

Onboarding KPIs 98

Onboarding KPIs Product Research Feedback Software User Testing 98

Userpilot

AUGUST 8, 2024

To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends. You also need to define your product roadmap in line with your goals and establish a clear go-to-market strategy for the product. How will you reach them?

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

The Product Coalition

AUGUST 12, 2023

Moreover, we reduced user friction and cart abandonment rates by ensuring that information flowed seamlessly from one section to another. Conclusion: Embrace the Gestalt Advantage UI and UX design holds the potential to differentiate our products in a crowded market.

Product Management 132

Product Management Product Manager User Friction Management 132

Userpilot

JUNE 7, 2023

New feature survey template for feedback on a specific feature Set this survey to trigger automatically after a user first engages with a newly launched feature. By fixing those friction points , you’ll enhance the usability of your feature and increase user satisfaction. Userpilot’s customer effort score survey.

User Testing 98

User Testing Customer Feedback Product Research Feedback Software 98

Userpilot

APRIL 30, 2024

One great way to create such a culture is by sharing customer responses in the tools your team frequently uses. It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Both of these directly influence product development and help keep up with market trends.

User Testing 104

User Testing Customer Feedback Feedback Software Data Visualization 104

Userpilot

FEBRUARY 25, 2022

Customer retention rate refers to the percentage of users you retain over a specific period of time. Customer churn rate, the opposite of user retention rate, measures the percentage of users who left your product within a given period. What is user experience? User error rate. Customer churn rate.

Customer Experience 105

Customer Experience Feedback Software Onboarding KPIs Analytic Tools 105

Userpilot

NOVEMBER 24, 2022

How should product managers handle customer requests to improve customer satisfaction and drive value for users and the business? Customer requests are queries about your product. Some of them are solved quickly by customer support while others involve the development of new functionality.

Feedback Software 98

Feedback Software User Testing Product Research Customer Experience 98

Intercom, Inc.

JULY 19, 2021

When asked about the key business benefits they’ve experienced from being able to scale conversational support across their organization, support leaders and decision makers reported: Improved customer retention (60%). Enhanced customer satisfaction (58%). Improved customer acquisition (54%). Increased ROI (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

JULY 9, 2023

User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Product usability makes a huge difference to the overall quality of the product and its chances for success in crowded markets.

User Testing 98

User Testing Customer Experience Customer Feedback Product Research 98

UX Planet

FEBRUARY 5, 2025

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. This first appeared on HelloKlar.co

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Userpilot

AUGUST 7, 2024

Providing depth helps address diverse customer needs to boost sales, revenue , and loyalty while differentiating your company from the competition. For example, Semrush is known as an SEO and content marketing platform. But it also offers a wide range of apps and products for competitive analysis, marketing analytics, and more.

Feedback Software 105

Feedback Software Analytic Tools Definition User Testing 105

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Mind the Product

SEPTEMBER 25, 2017

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. This growth demonstrates that both users and product teams are realising value from embedded analytics. But what works? Conclusion.

Embedded Analytics 127

Embedded Analytics Data Visualization Analytic Tools Reporting Tools 127

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JULY 22, 2024

It enables you to capture new markets, increase revenue, and solidify your competitive edge. TL;DR Product expansion refers to any step a business takes to expand its market share. A well-executed expansion strategy leads to increased sales and market share, improved customer satisfaction , and better competitive advantage.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Userpilot

SEPTEMBER 30, 2022

On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. Good digital CX is important for businesses because it increases customer satisfaction , drives retention and brand loyalty , and sparks growth through word-of-mouth marketing. Take it from Asana.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Userpilot

NOVEMBER 2, 2022

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. Address customer pain points and show how your product can help alleviate them. Product-market fit surveys.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Intercom, Inc.

DECEMBER 11, 2018

Using Intercom, the teams at Elegant Themes can properly attribute which marketing campaigns and sales reps are driving the most conversions through live chat. What differentiates Intercom is how engaging the the Visitor Auto Messages are. As a result, we’ve seen our customer satisfaction scores increase from 8.8

B2C 126

B2C Customer Experience User Testing Product Research 126

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. The ultimate goal of a product launch is to demonstrate its unique value proposition to your target audiences and establish your product’s presence in the market. Or is it to delight existing customers?

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation.

Research Software 103

Research Software Positioning Data Visualization Definition 103