The Product Guy

APRIL 21, 2019

A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most product managers disregard. Customer-centric companies make decisions that drive customer satisfaction.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Alchemer Mobile

FEBRUARY 21, 2025

Step 2: Learn how open text analysis benefits your team Open text analysis is an invaluable tool for different teams, each benefiting in unique ways: CX Teams Text analysis allows CX teams to dig deeper into issues that impact customer satisfaction, retention, and ultimately revenue. Why are we seeing increased churn this quarter?

Customer Feedback 114

Customer Feedback Feedback Software User Testing Data Visualization 114

Userpilot

FEBRUARY 25, 2024

The model is quick to implement, making it one of the best product development frameworks for SaaS. Five categories of potential customer reactions to new features. Kano analysis is effective for the following reasons: It’s a user-centric framework that’s simple to execute. Practical explanation of how it works.

Customer Satisfaction 105

Customer Satisfaction User Testing Customer Experience Customer Feedback 105

The Product Coalition

MARCH 11, 2021

And also is a way of preventing errors and defect bugs in the software development process. Overview of the quality assurance Quality assurance service is a systematic process to ensure the frontend and backend development satisfies specific requirements and quality standards.

Software Development 179

Software Development Software Developers Reporting Tools Feedback Software 179

Userpilot

JULY 10, 2024

TL;DR Customer experience software helps you analyze, manage, and improve all facets of your product to boost customer satisfaction. Every customer experience solution focuses on a different aspect of improving customer interactions. Userpilot helps you with customer engagement and data management.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Research Software 105

Alchemer Mobile

AUGUST 2, 2024

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. This applies to product development, marketing strategies, and customer service enhancements.

Customer Experience 201

Customer Experience Analytic Tools Data Visualization Feedback Software 201

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. How can you gauge the viability of expanding your business reach?

Analytic Tools 105

Analytic Tools Research Software Feedback Software Data Visualization 105

Product Innovation Educators

AUGUST 17, 2020

We discuss how to use the various types of product tests, including alpha, beta, and delta tests, to judge product performance, customer satisfaction, and areas for improvement. Centercode is a Customer Validation solutions provider that helps tech companies bring products to market. Beta testing looks for satisfaction.

User Testing 311

User Testing Product Research Feedback Software Testing 311

Userpilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report. Book a Userpilot demo to see how you can track all your metrics in one place.

Onboarding KPIs 102

Onboarding KPIs Data Visualization Product Marketing Customer Satisfaction 102

The Product Guy

JUNE 18, 2020

Customer Satisfaction. Do customers feel like they are being heard? FBLs help keep you close to your customer. Say you’ve done your customer research and sized up the market. Your product hits the market. . We should all aim to make decisions that make sense for the customer, business and goals.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

The Product Coalition

OCTOBER 15, 2024

Have you ever seen customer satisfaction or felt market readiness? You often need sales, marketing, business development, and customer success to partner with you if you want to achieve the outcome and not just the product delivery. Outcomes, even when well-defined, are more abstract by nature.

Customer Experience 136

Customer Experience Systems Review Roadmap Customer Satisfaction 136

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty.

User Testing 111

User Testing Customer Feedback Customer Experience User Friction 111

The Product Coalition

AUGUST 28, 2023

The Software Development Life Cycle provides a practical framework you can apply to your product and improve your processes. It helps us meet customers’ demands, needs, and expectations. With the support of the SDLC, You can track and control your calendar, and increase productivity and speed of development.

Feedback Software 147

Feedback Software Reporting Tools Software Development Software Developers 147

Roman Pichler

SEPTEMBER 13, 2022

To answer these questions, I have developed the model shown in figure 1. This includes the stakeholders, the management sponsor, and development teams. ” Setting realistic business goals that describe the benefits the product will create for the company developing and providing it. Figure 1: My Product Strategy Model.

Product Strategy 324

Product Strategy Strategy Vision Product Research 324

Product Innovation Educators

JANUARY 25, 2021

Every-other-week starting in episode 307, we have explored the Product Development and Management Association’s (PDMA) guide to the body of knowledge for product managers and innovators. We don’t treat innovation as a static event but as a process that winds through the entire new product development lifecycle.

Customer Experience 310

Customer Experience Management Management Naming 310

The Product Coalition

NOVEMBER 30, 2021

What should I follow in the day-to-day of a development team? In the Software Development area, we see a continuous difficulty in defining which numbers to analyze and which will best represent the performance of a team. development, IT operations, quality engineering, and security?—?to What does DevOps mean to teams?

Feedback Software 163

Feedback Software Weak Development Team Software Development Software Developers 163

The Product Coalition

MAY 18, 2022

Regardless of today’s software development aspect, increasing demand for new features in the products makes competitive advantage higher than ever. Thus, custom software development and engineers face the same challenges faced by the market demand. What is continuous improvement ?

Reporting Tools 148

Reporting Tools Software Development Software Developers Feedback Software 148

Product Innovation Educators

AUGUST 10, 2020

The Guide to the Product Management and Marketing Body of Knowledge, as well as our mutual involvement in PDMA and AIPMM professional associations for product managers. We’re interested in hearing from anyone actively involved in product development. Customer satisfaction is becoming increasingly important to product teams.

Weak Development Team 227

Weak Development Team Product Research Reporting Tools Data Visualization 227

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 101

User Testing Research Software Market Research Product Research 101

Userpilot

MAY 1, 2024

TL;DR User needs analysis refers to using various techniques to understand users’ aspirations, goals, and pain points. It helps you make data-driven decisions to enhance your product and keep up with changing user needs to improve user satisfaction. Why do you need to analyze user needs? Book a demo now.

User Testing 110

User Testing Feedback Software Analytic Tools Research Software 110

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. App marketing at its most basic. The bad news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

NOVEMBER 28, 2024

Best session replay software shortlist Userpilot – Best for product and marketing teams – Price starts at $249/month (free trial available). Hotjar – Best for product managers, UX designers, and marketers – Free plan available; paid plans start at $32/month. G2 rating: 4.3/5 5 Pricing: Free plan available.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Reporting Tools 105

Userpilot

DECEMBER 18, 2024

It helps get a better understanding of user pain points and uncover improvement areas for enhancing the overall user experience. UX analysis benefits product managers by providing data-driven insights to guide product development decisions and prioritize features. User satisfaction : Measured through surveys or ratings.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Intercom, Inc.

JULY 28, 2021

This huge increase in time saved enabled the team to manage the high number of support queries they were receiving across their global markets, maintain fast response times, and provide customers with quicker resolutions – all without increasing the team’s headcount. “We

Reporting Tools 239

Reporting Tools Research Software Inbound Customer Experience 239

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Conduct market research and analysis to understand the current state of products in your industry. Analyze in-app user satisfaction using tools like NPS and CSAT surveys.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Alchemer Mobile

AUGUST 2, 2024

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. This applies to product development, marketing strategies, and customer service enhancements.

Customer Experience 130

Customer Experience Analytic Tools Data Visualization Feedback Software 130

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. By understanding these factors, market research can provide insight into the feasibility and the best approach for marketing a product.

User Testing 148

User Testing Product Research Data Visualization Customer Feedback 148

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 124

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 124

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Usersnap

FEBRUARY 24, 2025

Engaging in a well-structured product discovery process enables teams to move beyond assumptions and build solutions that drive true user satisfaction. Prioritizing insights over assumptions ensures that solutions align with real user needs and drive meaningful product improvements.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Alchemer Mobile

JUNE 4, 2019

This in-app analytics tool helps companies make data-driven iterations to their apps and gain a better understanding of how product changes impact customer satisfaction. When they are all used together, it creates a powerful and incredibly valuable in-app mobile customer feedback machine. Apptimize specializes in A/B testing.

Feedback Software 240

Feedback Software Analytic Tools Data Visualization User Testing 240

Userpilot

MARCH 9, 2025

The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. For example, 71% of customers now expect far more personalization than before.

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 104

Research Software Data Visualization Marketing Customer Experience 104