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Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions

Alchemer Mobile

s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. In 2020, Gap Inc.’s For example, Gap Inc.

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Five Steps to Create a Holistic Mobile Customer Feedback Solution

Alchemer Mobile

As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. What is a customer feedback solution? What is a customer feedback solution? Step 1: Identify gaps in customer feedback and set goals.

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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.

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Assumption Testing: Everything You Need to Know to Get Started

Product Talk

A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?

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Building a Culture of Experimentation: Using Continuous Development for Faster & Safer Product Releases

Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on. Testing in production –– why it’s important, and the many ways you can deploy your features safely and efficiently.

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Balancing budget for user testing in product management: three case studies

Mind the Product

Katarzyna Malecka shares user testing strategies for all budgets, including 3 case studies and key insights to improve product development. Read more » The post Balancing budget for user testing in product management: three case studies appeared first on Mind the Product.

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The Top Mobile In-App Feedback Tools of 2021

Alchemer Mobile

Now, more than ever, your customers want to be heard. They’re itching to give you feedback. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.

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How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

But what’s the best way to do so - and how can you get honest insights from your end users? He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy. The proper approach to designing user workflow diagrams.

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Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.

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Building Products Your Customers Love with Empathy and Human Insights

Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use. Save your seat today!

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Process, Product, and Profitability: Everything You Need to Know

Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting

Companies have accomplished this through usability testing and real-time qualitative feedback from customers. However, most businesses struggle with formidable user testing and feedback processes. They will reveal trade secrets on: Turning customer feedback into actionable insights.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more. PerfDogService: Insight into PerfDogService, a testing component of PerfDog that can be used for larger and complex testing scenarios.

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Why Product Managers Must Relearn Their Customers

Speaker: Janelle Estes, CIO, User Testing

So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step! In this webinar, you will learn: The critical areas during product design and development process when you need to reach out to customers.

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50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. We need to know what to prototype and when, who to test our prototypes with, and how to conduct those tests in a way to get reliable feedback.