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Why Moderated User Research is Worth the Cost

Mind the Product

This article explores the value of both moderated and unmoderated user research. Conversely, every usability issue that is identified and fixed before your product gets in the hands of real users saves you the time and money of costly reworking or lost business. Over 85% of Usability Issues Identified With a Moderated Usability Study.

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Creating Solutions for COVID-19 Frontliners – a Case Study

Mind the Product

As a UX designer and a product manager of a life-science research product, we resolved to deploy a digital solution that would provide researchers, working to develop COVID-19 tests, with easy access to much-needed information on coronavirus detection protocols. Screen-flow to align with the designed user journey. Our Approach.

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Behavioural Design Case Study: Headspace

The Product Coalition

Image courtesy: www.boldbusiness.com While Consumer App Designers have begun to increasingly use the understanding of human psychology to make their Apps more ‘effective’ in achieving their goals, its ultimate impact on users’ life is debatable. However neither its meditation nor its fun UX and quirky animations are the topic of this article.

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Conversational design for better products

Intercom, Inc.

Along the way, we’ll explore how conversational UX – cooperative exchanges of inputs and outputs – closes gaps between products and users. Paul Grice , a 20th century philosopher of language who studied how conversation works, is a perennial touchstone for teams working in AI, linguistic engineering, and conversational design.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. By understanding these factors, market research can provide insight into the feasibility and the best approach for marketing a product.

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A case study: How our own product discovery made us pivot Reveall towards product discovery

Mind the Product

In this post, startup CEO Ferdinand Goetzen relates how product discovery led him and his team to adjust their thinking, pivot and change their product Overview We started Reveall in 2021 as a platform to empower UX teams to do more with their customer research insights. As we sought to navigate some of the most [.]

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5 Methods to Visualize Customer Feedback for Actionable Insights

Userpilot

Saving time isn’t the only benefit of visually analyzing customer feedback. Being able to examine customer feedback data visually also makes it easier to derive actionable insights and, ultimately, form decisions. How do you visualize user feedback , and what are the different methods to go about it?