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The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Why study the 19 key activities of software product managers? We explored the 19 essential activities that define successful software product management today.
Overwhelmingly, the #1 response is: access to customers. In Continuous Discovery Habits , I wrote that the only way to make continuous discovery sustainable is to automate your customer recruiting process. If you hustle each week to find customers to engage with, you simply won’t build a strong habit. This doesn’t surprise me.
In this episode of “Product Excellence: Insights from Award-Winning Leaders | Strategies for Success,” Maya Brooks discusses the balance between creating revenue-focused and socially impactful products. Long-Term Impact: Why social impact products must serve users beyond short-term success.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale.
In this digital-first world, understanding your customers’ experiences is more crucial than ever. To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points.
This approach helped Doug build and sell an entire company based on insights from academic publications. Edwards Deming’s work, particularly the Plan-Do-Study-Act (PDSA) cycle. This insight led to test number 73, which became their breakthrough success and is now patented in 51 countries.
How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. Ready to uncover their secrets? Keepreading!
Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. Through market research, she discovered her ideal customers weren’t whom she initially expected. This led her to explore whether others faced similar challenges.
Learn how NBC Universal saved millions by knowing what not to build and created a more cohesive customer experience with Feedback Loop. Knowing what not to build is just as important as what to build when it comes to product development.
Case Study: Improving Data-Driven Decision Making for CSR Leadership Civian is a data-driven platform designed to help businesses measure, optimize, and showcase the social and economic impact of their investments in communities. Through our screening questions, we were able to tap into mirroring Civians user group quite accurately.
Katarzyna Malecka shares user testing strategies for all budgets, including 3 case studies and key insights to improve product development. Read more » The post Balancing budget for user testing in product management: three case studies appeared first on Mind the Product.
Early Career Foundation: Building a Base for Product Leadership Kim’s journey into product management began with an unconventional blend of philosophy and computer science studies in college. The company operated a software platform for their call center, managing customer communications while ensuring compliance with state regulations.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Speaker: Jim Morris, Founder, Product Discovery Group
By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customerfeedback, they can cycle through ideas quicker, and find the best ones sooner. Developing multiple solutions to address your customers' major pain points.
This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy. First Principles of customer empathy.
How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. ” The responses were revealing.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. What is customer onboarding? Customer onboarding is the process of welcoming new customers to your product or service and helping them utilize the product and maximize the value of their purchase.
In just six months, I transitioned from being a complete beginner to confidently speaking at conferences, sharing insights about AI and its impact on business and design. I focused on understanding AI products, the strategies that drive them, and how AI can enhance user experience and business outcomes. Learn more at Empathy &AI.
But how do you monetize AI in a way that keeps your business sustainable and your customers engaged? You’ll walk away with the following insights: 🚀 GenAI as a Game Changer: Learn why GenAI is revolutionizing SaaS and how it opens new opportunities to innovate your business model.
There is no such thing as placing too much importance on your customers. Customers are the oxygen for any business model. One of the primary goals of any business strategy is to identify and meet needs of the customer. Customers differ widely from each other in various aspects. Collecting the data from various sources.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience.
In this episode of “Product Excellence: Insights from Award-Winning Leaders | Strategies for Success,” Harpal Singh explains his approach to managing product processes by emphasizing principles over rigid methods. He discusses how prioritizing customerinsights, collaboration, and data helps unlock better results for teams.
Bruce’s research, highlighted in the groundbreaking book Serial Innovators revealed fascinating insights into these exceptional team members. Interestingly, most serial innovators he studied did not have traditional business degrees. These individuals possess a remarkable ability to see opportunities where others see roadblocks.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. This evolution offers valuable insights for product managers at all career stages.
In the rapidly evolving world of User Experience (UX) research, one element often goes unnoticed but is absolutely critical: recruitment. While UX research focuses on uncovering insights to improve user experiences, recruitment ensures that these insights are grounded in high-quality data.
There is much to learn from a good product story; how an insight leads to an idea, which becomes a product concept and grows into a business case resulting in developing a new product that is launched and grows through the product lifecycle. I did a pre-launch and received feedback from users. 21:55] What is your target market?
Mastering the art of customer conversations – for product managers As a product person, you know or at least have heard how important it is to talk with customers. Also, if you are not a complete newb, you also know you can’t simply ask the customer what they want. 6:09] How do we ask customers the right questions?
Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integrationa UX casestudy. Overview This case study focuses on integrating AI/ML to improve user experience in the car-as-a-service automobile marketplace. Prompt samples based on real Data on how customers source for cars in rental marketplaces.
Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks.
It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” I made sure to think about both the end customer experience and the tax expert experience,” says Teeba. This one focuses on customer support within the platform. Click the image to explore the full Miro board.
Secrets for working with customers to create products they will love. You are in store for an enriching discussion with someone who has more experience delighting customers than most of us will ever see. You’ll learn a few important tools along with deepening your understanding of what it means to create products customers love.
A high bounce rate might seem like lost interest, but what if users left because they couldnt find what they needed? Thats why you need user session analysis. Beyond the numbers: Understand why context matters Raw user behavioral data can be misleading without context. On the surface, it looks like a win.
Customerinsights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customerinsights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!
The Problem with Traditional Innovation Approaches: Why Good Ideas Often Fail Doug shared a startling insight from three separate studies that crystallizes why traditional innovation approaches often fall short. The “Stop the Stupid” Revolution This insight led to a radical shift in approach.
In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Healthcare category. Expressed customer emotion. To start, Healthcare mobile teams asked more consumers for their feedback in 2021 than in previous years.
Ben shared insights about why many OKR implementations fail and how to avoid common pitfalls. For product managers, this means shifting conversations from feature lists and deadlines to measurable impacts and customer value. The beauty of this system lies in its flexibility and focus on outcomes rather than activities.
We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. Churn is inevitably going to be more of an issue, but that’s all the more reason to make every effort to ensure your customers can still find value in your product or service.
A case study on how realigning priorities increased user engagement by 25%. A real-world case study proving why digging deeper leads to better product decisions. A growing library of frameworks, case studies, and actionable tools. How to use the 5 Whys technique to uncover the real root cause.
In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Food and Drink category. Expressed customer emotion. Expressed customer emotion. Subcategories: Restaurant, Food Services. Data included: Ratings and reviews.
Matthew explains that prototypes help product managers confidently develop solutions that make customers happy. By using prototypes wisely, product teams can figure out what truly meets customer needs and test solutions before launching them in the market. You will be better as a result of that.”
But not everyone vibes with user research. Note: Im mainly counting stakeholders as senior business/organisation figures and subject matter experts (SME), not end-users or other externalgroups. Theyre not user-centred Ok, lets do the obvious one first: stakeholders often think from their own perspective. Its complicated.
This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. It’s what helps create products that customers love and keeps companies successful in the long run. Staying Close to Customers A big part of successful innovation is keeping a close connection with customers.
When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Instead, here are some tangible, actionable steps you can take back to your team today to build a stronger mobile customer experience that helps you stand out from the competition and build long-term customer value.
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