Remove Customer Feedback Remove Strategy Remove User Friction
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Key Best Practices for Using Customer Feedback

Folding Burritos

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context.

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The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview

Product Talk

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).

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Moving from reactive to proactive customer support

Intercom, Inc.

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. The typical support “strategy” is to let common issues roll in for support reps to address. Proactive customer support is the antidote to long wait times and ticket deflection.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Strategy first, technology second.

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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. In addition, many don’t have the strategies, talent, and culture needed to succeed.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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How to Improve Product Adoption: Proven Strategies for Product Managers

Alchemer Mobile

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).