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How to be the go-to engineer for product analytics

Mixpanel

As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. From the perspective of many engineering teams, product analytics is treated as a second-class citizen. You can find many more examples here.

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Data thinking vs. product thinking

Mixpanel

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. There’s an enormous amount of ambiguity when it comes to developing products. Here’s how.

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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that manage to remain sticky despite user friction will see their users struggle to find the intended value in all its features. Simply put: User friction can single-handedly sink an app’s usefulness. Here’s how.