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Why it’s never too early to add product analytics to your app

Mixpanel

So it’s tempting to think the additional add-on of measuring user events in your code (i.e., implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. You know where users clicked and didn’t click, when they clicked, and in what order.

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How to be the go-to engineer for product analytics

Mixpanel

The point is that some of these might be catchable by non-technical team members whose job it is to analyze the data, but a lot of cases could only ever be noticed by someone who understands how the implementation actually works on a technical level: an engineer like yourself. Keep the product folks technically up-to-date.

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Data thinking vs. product thinking

Mixpanel

UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. The ultimate outcome should be reality-aligned insights. Understand the role of data with nuance. But you’d be wrong.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

In order to effectively test whether a feature has been implemented correctly, a QA engineer needs to understand the feature inside and out. They need to be actively aware of all of the requirements, why those requirements exist, and the nuanced value the feature intends to deliver to the user. Engineers are technical.

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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that manage to remain sticky despite user friction will see their users struggle to find the intended value in all its features. Simply put: User friction can single-handedly sink an app’s usefulness. Here’s how.