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2021 Engagement Benchmarks for Education Apps

Alchemer Mobile

Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country. 2021 Engagement Benchmarks for Education Apps. 2021 Engagement Benchmarks for Education Apps.

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Tools of the Trade: A Look at Pendo’s Discovery Tech Stack

Product Talk

Similarly, the opportunity solution tree can be an incredibly powerful tool for keeping track of your desired outcome , the opportunities you learn about during discovery, the solutions you’re considering for each opportunity, and the experiments you’ll run to assess your ideas. Tweet This.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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Tools of the Trade: Recruiting Customer Interview Participants

Product Talk

When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” You may want to speak with existing customers or users.

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Creating Solutions for COVID-19 Frontliners – a Case Study

Mind the Product

In Part 2 of our Coping Through COVID series , we learn how the team at Springer Nature Experiments quickly created an interface, packed with vital information on Coronavirus detection protocols for the scientific research community. As the world went into lockdown, the challenges for researchers became even bigger still.

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Conversational design for better products

Intercom, Inc.

There’s a lot of discussion around conversational computing these days – at Intercom, we talk about our conversational relationship platform , conversational support and conversational marketing. But what makes software conversational? One of Grice’s key insights is what he called the cooperative principle. Deservedly so.

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Conversational support is business critical – insights from Forrester research

Intercom, Inc.

Believing that customers who try it will see better results. But as you grow and mature, and as your target customers grow from early adopters to more discerning buyers, it’s simply not enough for you to say it. 58% of respondents believe that customers prefer conversational, messenger-based engagements with brands.