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Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask; “How many customers did you speak to this week?” Most product managers efforts today seem focused towards their own company , no longer the customer.
Aspiring productmarketers – are you worried about nailing your productmarketing manager job interview? Whether this is your first productmarketing job or if you're moving to a new company, productmarketing interviews can be intimidating. Let's get started.
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Patrick Cuttica , the public-held company's director of productmarketing, discussed scaling and positioning a productmarket team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do productmarketing.
Patrick Cuttica , the privately-held company's director of productmarketing, discussed scaling and positioning a productmarket team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do productmarketing.
There’s a universal product management framework that takes product management, productmarketing and sales enablement down to the lowest common denominator. The Playbook: Ask these 3 questions… What are you trying to accomplish? …to people in these three layers of the customer organization.
But like so many other startups today, when they wanted to press the startup accelerator pedal down hard, they too looked to start building out a sales function. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? What’s not to like?
Aspiring productmarketers – are you worried about nailing your productmarketing manager job interview? Whether this is your first productmarketing job or if you're moving to a new company, productmarketing interviews can be intimidating. Let's get started.
Aspiring productmarketers – are you worried about nailing your productmarketing manager job interview? Whether this is your first productmarketing job or if you're moving to a new company, productmarketing interviews can be intimidating. Let's get started.
Previously, however, he ran salesproductivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. But customers want to know about themselves.
Previously, however, he ran salesproductivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. But customers want to know about themselves.
Aspiring productmarketers – are you worried about nailing your productmarketing manager job interview? Whether this is your first productmarketing job or if you're moving to a new company, productmarketing interviews can be intimidating. Let's get started.
Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, productmarketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal productmarketer here at HubSpot. Yeah, absolutely.
Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, productmarketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal productmarketer here at HubSpot. Yeah, absolutely.
From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals. So, it starts with this, like, you have to kind of put yourself in the shoes of a customer.
If you’re a SaaS company, that could be new customer acquisition, it could be an expansion or even reduce contraction, reduce churn. And then there are other products where it’s like, “I wouldn’t dial up the marketing just yet. You can actually see that it’s quite a responsive feedback.
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