Customer Feedback Positioning Seminar 
Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. Use words and phrases that are common among your target customers. What gets their attention?
Userpilot
FEBRUARY 22, 2024
Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.
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Userpilot
NOVEMBER 24, 2022
Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.
Userpilot
MARCH 25, 2024
What will you give to reduce customer attrition rate and drive business growth? While acquiring new customers is important, it’s more expensive than customer retention. TL;DR Customer attrition or customer churn is the loss of a customer(s) by a business. Reduce churn with proactive customer service.
Intercom, Inc.
AUGUST 29, 2019
? ?. In this week’s episode we’ve dug down into the podcast vaults to bring you some of the best insights shared by our guests about scaling sales. We aren’t the first to learn these lessons – in fact, many of our insights are drawn from past conversations with leading sales experts. Or you could say: “Holy crap.
Userpilot
MARCH 23, 2023
The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. Lead becomes a customer, and the original source is credited.
Sachin Rekhi
JUNE 22, 2009
Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.
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