Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? If you’d like to hear more, you can listen to our full conversation above, or read Jeanne’s insights below. But here’s the rub: this handoff is totally unnatural to the customer. What’s not to like?

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

The Product Coalition

FEBRUARY 9, 2021

I’ve added a quick summary of the key insights from each book. The four steps are Customer Discovery, Customer Validation, Customer Creation, Customer Building. This provides a step by step approach to iteratively building product ventures. I love that it focuses on customer behaviour. by Justin?—?Takes

Books 187

Books User Testing Product Research Inbound 187

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

The Product Coalition

MAY 9, 2023

years and more to get any consistent flow of customers going. It means saying NO to those enterprise customers that you’re so used to getting with additional services and customizations. With outbound enterprise sales, you need to reach out to many people to get some calls. years or so. That made us the benchmark to beat.

User Testing 148

User Testing Feedback Software Analytic Tools Outbound 148

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. In that process, the whole sales, marketing, products, go-to-market, commercial model is going to change.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

SEPTEMBER 21, 2022

Because of the limited scale any business could operate in – a scale which was literally dictated by their location – it was relatively easy for them to build personal relationships with customers. And with that explosion in addressable market came an explosion in customer service requests.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

MAY 19, 2021

You can tackle your marketing plan in three steps: Step 1. The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. What job do they need to get done with your product? Does your product help employees save time while invoicing? Paid digital ads.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is strategic product management?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

AUGUST 2, 2024

Looking to implement a product-led GTM for your brand? With the right approach, the product-led model can help you attract and retain customers almost effortlessly. Let’s dive into the practical steps to take and start reaping the benefits of product-led growth. Ready to implement product-led GTM for your SaaS?

Feedback Software 105

Feedback Software Customer Experience Reporting Tools Strategy 105

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 25, 2021

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

Research Software 91

Research Software User Testing Outbound Marketing 91

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around.

Data Visualization 60

Data Visualization Definition Product Marketing Onboarding KPIs 60

Mironov Consulting

FEBRUARY 6, 2020

It’s important to find KPIs that will provide insight into your business and help uncover underlying issues. Let’s acquire Company X and upsell their product to all of our current customers.” If churn is up, what does our real data about actual lost customers tell us — beyond our own recency bias and anecdotes?”)

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Offer a free plan or trial to ensure a constant flow of customers and allow them to experience the product value. What is the product-led growth strategy?

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Intercom, Inc.

JULY 19, 2021

It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

AUGUST 15, 2024

In this article, we’ll dive into the core principles of Ben’s approach, giving you a preview of the actionable insights you’ll gain from his talk. PLG relies on the product itself as the primary driver for customer acquisition , conversion, and MRR expansion. Reducing the need for traditional sales efforts.

Customer Experience 105

Customer Experience User Testing Data Visualization Analytic Tools 105

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. We’re here to give you a detailed understanding of customer success best practices. Another important aspect of growth is your ability to retain and renew your existing customers. Continue reading, if you want to learn: What is Customer Success?

Customer Experience 68

Customer Experience Feedback Software User Testing Customer Feedback 68

Userpilot

SEPTEMBER 19, 2023

The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. What is a product-led growth (PLG) flywheel?

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Customer Feedback 105

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

APRIL 18, 2019

Prospective customers have to be educated. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. Over the past four years, the number of Customer Success Managers (CSMs) in the industry has increased 400%.

Outbound 112

Outbound Customer Experience Education Airlines 112

Andrew Chen

MARCH 18, 2019

But if a product allows people to tap into a pre-existing motivation but in a new, fresh way, then I’m interested. Third, I like to see a strong insight around how the product will grow. This used to be the case decades ago, but these days, startups fail because they don’t get traction in the market.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

BrainMates

SEPTEMBER 19, 2022

We spoke to Sharon Schwarzkopf, Head of Product at ReadyTech , to get more insight into how a product team working within workforce functions. We must listen and adapt to what real ‘value’ is to our customers and try to anticipate and deliver it. How is your product team set up at ReadyTech?

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

MARCH 17, 2022

Customer success, support, and sales teams can be great allies in providing good insights or helping make higher-quality decisions. I mean, I don’t know what Intercom does for this at the moment, but for example, a lot of companies have developer relations teams, and I feel that that is a brand of product evangelism.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s a strategy that puts the product at the forefront of your growth efforts, leveraging its value to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Currier asks “how great is your daily email?”

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Bain Public

NOVEMBER 4, 2018

Product Managers translate between the need to support the effectiveness of outbound activities (Sales, Marketing, Customer support) and the need for efficiency in internal ones (Strategy, Engineering, UX). Why does the contribution of others play such a big part in the product process? What’s your story?

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Andrew Chen

MARCH 18, 2019

But if a product allows people to tap into a pre-existing motivation but in a new, fresh way, then I’m interested. Third, I like to see a strong insight around how the product will grow. This used to be the case decades ago, but these days, startups fail because they don’t get traction in the market.

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94