The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. Time to prioritize the whole Customer Journey (CJ). In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential.

Customer Experience 133

Customer Experience Customer Feedback User Testing User Friction 133

Intercom, Inc.

JULY 26, 2018

Intercom enables you to have better conversations with your potential customers and the best conversations of all lead to conversions. In the past month, we’ve shipped 13 new features to help our customers increase conversions on their websites and in their apps, and ensure they’re having the right conversations and collecting the right data.

Onboarding KPIs 112

Onboarding KPIs Embedded Analytics Feedback Software Data Visualization 112

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. It’s in our nature to look forward, to focus on shipping , to keep innovating and providing value.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Research Software 86

Research Software Feedback Software Analytic Tools User Testing 86

The Product Coalition

MAY 9, 2023

There’s lots of writing about Product Led Growth (PLG). Why NOT to PLG I’ll start off by saying that even though we went with PLG, I still don’t think it’s the best choice for most startups: First of all, it’s not a good fit for many companies and products. years and more to get any consistent flow of customers going.

User Testing 147

User Testing Feedback Software Analytic Tools Outbound 147

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 88

Analytic Tools Feedback Software Research Software User Testing 88

Intercom, Inc.

MAY 24, 2018

Companies commonly make the mistake of using expired or partial data from a small subset of users to justify big decisions. Data is constantly changing , and it can be utilized with maximum effectiveness if it’s current and representative of most users. Why does Matt see free products as a tool for growth ?

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Userpilot

JANUARY 22, 2024

What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals.

Analytic Tools 77

Analytic Tools Feedback Software User Testing Customer Feedback 77

Intercom, Inc.

NOVEMBER 30, 2022

As we approach the holiday season, your support team will no doubt be looking for ways to become more efficient, more effective, and less strapped for time – all while maximizing customer satisfaction. . Create a seamless, multichannel onboarding experience or use email alongside in-context messages to share announcements and drive action.

Customer Experience 104

Customer Experience User Testing Customer Feedback Feedback Software 104

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Userpilot

JUNE 24, 2024

Effective customer communication management creates the foundations for building successful customer relationships. But how can you ensure your communication strategies lead to product engagement ? Deliver contextual messages to drive engagement : Provide in-app guidance based on user behavior to enhance learning and engagement.

Customer Communications 59

Customer Communications Analytic Tools Feedback Software Research Software 59

Intercom, Inc.

DECEMBER 6, 2019

And yet, most marketers don’t give push notifications the care and attention they deserve, despite the endless benefits they can yield for both company and customer alike. But push notifications that are personal, relevant, and well-timed can help users achieve their goals in real time. What are push notifications?

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Userpilot

SEPTEMBER 27, 2024

Let’s face it: without the right user onboarding tools , you can’t deliver a great onboarding experience for your new users. And without a great onboarding experience, your users don’t activate and churn. What are the best user onboarding tools for SaaS in 2024? Email onboarding tools.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion. But where do you begin?

Onboarding KPIs 86

Onboarding KPIs Roadmap Marketing Feedback Software 86

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Key highlights include: Selecting the ideal customer profile (ICP).

Feedback Software 79

Feedback Software Research Software User Testing Product Research 79

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

The Product Coalition

DECEMBER 9, 2019

As a company, your goals could be to: Increase international customer base Foster a more inclusive company culture Improve cross-team communication Build trust between cross-functional departments While these are worthy goals, there are no specific timeframes or actions that guide you on how to reach your destination. M easurable?—?Make

Onboarding KPIs 78

Onboarding KPIs Outbound KPI Software Review 78

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. In turn, you’ll have a more efficient process that gets more customers in the door.

Analytic Tools 84

Analytic Tools Data Visualization Customer Experience Reporting Tools 84

Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Userpilot sends the following data to other apps: user flow data, checklists engagement data, NPS survey data.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Technical Review 84

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Each functional group has its own product priorities, so each wants a different roadmap. More here.) Just sign here.”)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Intercom, Inc.

NOVEMBER 5, 2019

We’ve compiled our favorite insights from all three discussions along with additional material we’re airing for the first time. A huge thanks to our partners at Dialpad, Sherlock, Slack, Guru, Aircall, and Glofox for sharing their many insights. And of course, a big thanks to all of our hosts on the Intercom sales team.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. Content Marketing. in revenue in 2020.

Research Software 61

Research Software User Testing Outbound Marketing 61

Userpilot

APRIL 30, 2020

All SaaS companies live and die by their ability to lead their customers to ongoing success. From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. What Does Product Service Management Look Like for SaaS Teams?

Reporting Tools 70

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 70

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Bain Public

JANUARY 11, 2022

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Or do you try to implement each feature request, leaving you with half-baked projects with an archive of features and no finished product? Let’s dive deeper!

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Userpilot

APRIL 30, 2020

All SaaS companies live and die by their ability to lead their customers to ongoing success. From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. What Does Product Management Look Like for SaaS Teams?

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. We’re here to give you a detailed understanding of customer success best practices. Another important aspect of growth is your ability to retain and renew your existing customers. Continue reading, if you want to learn: What is Customer Success?

Feedback Software 48

Feedback Software Customer Experience User Testing Research Software 48

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

eG Innovations

NOVEMBER 19, 2021

Amazon Web Services (AWS) is one of the most comprehensive and broadly adopted cloud service providers in the industry, offering over 200 fully featured services from data centers globally. Users can also create and customize instance profiles to suit their needs. Real-time metric data processing. What is AWS?

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59

Intercom, Inc.

MARCH 10, 2020

Global customer support teams are used to working across different offices. But as we consider how we take our customer support fully remote, we are rethinking how we would use our workflows, automation tools, and day-to-day rituals to protect our team dynamics and productivity. Double down on teamwork best practices.

Customer Experience 220

Customer Experience Customer Feedback User Testing Feedback Software 220

Gainsight

MARCH 7, 2022

Over the past few years, we’ve been keeping our eye on an incredibly positive trend in the most successful companies: closer, more collaborative relationships between Customer Success and Product teams. . Level 2: Good alignment on key clients and product needs; take a more proactive approach. NPS, onboarding) .

Customer Feedback 103

Customer Feedback User Testing Customer Experience Onboarding KPIs 103

Intercom, Inc.

JULY 19, 2021

It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

MAY 2, 2022

NPS surveys offer one way to calculate your company’s NPS score, measure user sentiment , and understand how likely your users are to recommend your product to their friends. A high NPS score means more satisfied customers and low churn rates. One of them is to survey customers. We call them detractors.

Feedback Software 80

Feedback Software Product Research Data Visualization Reporting Tools 80

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value.

Analytic Tools 65

Analytic Tools Feedback Software Data Visualization Marketing 65

Userpilot

AUGUST 12, 2024

Are you constantly juggling competing priorities, leaving little time for the big-picture thinking that drives product success? If so, mark your calendar and sign up for our Product Drive Summit where Marty Cagan will share his insights on the product operating model. Let’s explore: Who Marty Cagan is.

Feedback Software 91

Feedback Software Analytic Tools Research Software Product Research 91