Sachin Rekhi

OCTOBER 25, 2016

While every product team I've worked with leverages customer feedback to inform product decisions in some way, most fall short of designing their customer feedback loop to maximize the benefits to the product team of gathering, recording, and synthesizing feedback. Catalog Your Sources of Feedback.

Product Research 139

Product Research Feedback Loop Feedback Software User Testing 139

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Don’t panic.

User Testing 78

User Testing Product Research Market Research Research Software 78

Userpilot

MARCH 4, 2021

Are you looking for customer feedback software for your SaaS business? We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. What is Customer Feedback Software? What is customer feedback software?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Product Coalition

SEPTEMBER 4, 2023

In hopes of finding the next big idea, many turn to their most loyal users for feedback and inspiration. And often enough, that feedback leads to useful improvements. This spotlight represents your active customers who are reaching out with their feedback and requests. When, in fact, it is not usually the case.

User Testing 127

User Testing Customer Feedback Vision Customer Experience 127

Mind the Product

OCTOBER 25, 2016

I’m sincerely grateful to the 47 of you who provided your thoughts, many of which were detailed and insightful in their own right. And while this wasn’t a scientific study, the results are directionally valuable and, for what it’s worth, consistent with my experiences and those of my colleagues. As a software user, that’s a little sad.

User Testing 185

User Testing Product Research Feedback Software Research Software 185

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

Data Visualization 88

Data Visualization Customer Feedback Customer Experience User Testing 88

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 72

User Testing Research Software Market Research Product Research 72

freshtrax

JULY 31, 2023

At btrax, we conduct user interviews to visualize needs and guide service optimization by interviewing users in our North American target audience. What is the value of conducting user interviews that market research alone cannot reveal? Mana (Business Producer): This year, btrax conducted user research in the U.S.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. ” digital economy.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Mind the Product

NOVEMBER 15, 2019

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. By getting more curious about your data and asking the right questions you can inspire action with insight. What is Product Research?

Product Research 155

Product Research User Testing Research Software Data Visualization 155

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. TLDR B2B customer insights are the knowledge and information gained by companies that focus on businesses as individual customers.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Alchemer Mobile

FEBRUARY 2, 2021

It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. You don’t need a big budget or a dedicated marketing team to market your app. App promo videos take your marketing to the next level by bringing your messaging to life. The bad news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Mind the Product

OCTOBER 8, 2018

Find a Problem Statement – Identify the Real User Need. Product managers should first identify the key user persona for the domain they’re operating in, and list out their real problems. It’s recommended to have multiple rounds of brainstorming to get to know the root cause of the your users’ problems.

Product Research 159

Product Research User Testing Marketing Weak Development Team 159

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. Interviews. Focus groups.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

NextBigWhat

NOVEMBER 23, 2020

3/ This is why all breakthrough products in their report started with an insight about a major customer struggle. Rather they started with a customer insight and searched for the right technology to satisfy that job (sometime for years). 7/ This process means from insight to launch, it can easily take years.

Customer Feedback 90

Customer Feedback User Testing Product Research Reporting Tools 90

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are market gaps?

User Testing 85

User Testing Data Visualization Feedback Software Research Software 85

Intercom, Inc.

MAY 17, 2018

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Bob’s appeared on our podcast to talk JTBD previously , and I welcomed him back to talk about how we can continue getting better at unpacking customer motivations.

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations.

User Testing 66

User Testing Research Software Market Research Product Research 66

Product Innovation Educators

NOVEMBER 4, 2024

He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process. Portfolio Management During our conversation, Jack shares valuable insights from managing product portfolios at Sony Ericsson.

User Testing 103

User Testing Research Software Analytic Tools Feedback Software 103

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Alchemer Mobile

OCTOBER 19, 2023

By combining questions and reports from different surveys, you can view feedback across touch points, timeframes, and audience segments within a single report view. By combining questions and reports from different surveys, you can view feedback across touch points, timeframes, and audience segments within a single report view.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. What is generative research?

User Testing 99

User Testing Product Research Research Software Feedback Software 99

The Product Coalition

JULY 8, 2020

Looking to build better user experiences? It’s time to stop passively observing your analytics and start engaging your users. Here is why user engagement is the new key to build innovative experiences. It all starts with user feedback. And it doesn’t involve tracking every action your users do.

Feedback Software 84

Feedback Software User Testing Customer Feedback Data Visualization 84

Generation Focus

JULY 19, 2018

Qualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of demographics and consumer insight first came into the spotlight. Globalization and technological advancements since then have reshaped the market research industry time and again.

Research Software 91

Research Software User Testing Feedback Software Data Visualization 91

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

UX Studio: Product Management

AUGUST 17, 2018

This guide shares an overview of the processes and a few tips for those who have just started out, as well as for those constantly planning and polishing their usability studies. Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. What is usability testing?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Usersnap

DECEMBER 1, 2021

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album. What is a Voice Of The Customer Survey? Why is the Voice of the Customer important?

Product Research 91

Product Research Feedback Software Customer Feedback User Testing 91

Userpilot

JANUARY 9, 2024

It’s an easy way to gain a simple version of the truth, cut through data, highlight problematic spots, and identify areas that could be made more user-friendly. SEQ measures how easy or difficult a user finds different tasks on a scale of one to seven. you can issue them each time a user attempts a usability task ).

Data Visualization 88

Data Visualization User Testing Product Research Analytic Tools 88

Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Why study the 19 key activities of software product managers? We explored the 19 essential activities that define successful software product management today.

Research Software 62

Research Software Feedback Software User Testing Product Research 62

DISQO

MAY 10, 2018

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. As a recently incubated startup, MRLN’s success is linked to its ability to invest time and resources into a solution that users truly value. Background.

Product Research 75

Product Research Startups User Testing Reporting Tools 75

The Product Coalition

SEPTEMBER 21, 2020

Good product teams understand that their customers’ needs and behaviours are ever changing and the way to truly predict what impact any update will have is to try it on a small set of real customers. This article tackles the principles that successful teams use to maximize their outcomes.

Customer Experience 160

Customer Experience Data Visualization User Testing Product Research 160

Userpilot

JUNE 17, 2024

With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. Effectively analyzing data from your user feedback will also help you eliminate assumptions and create marketing strategies that positively impact your audience.

Data Visualization 86

Data Visualization Product Research User Testing Analytic Tools 86

The Product Coalition

OCTOBER 6, 2020

By the time he arrived at NYU to study music and technology, it was instilled in him that the reasons musicians perform is to engage with the subconscious within people and elicit emotions. We want customers to have the ability to understand modern dialogue on social media as they learn how consumers engage with content.” Teaching A.I.

User Testing 147

User Testing Data Visualization Product Research Research Software 147