Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. Having a dedicated career ladder for product managers allows them to see their path to the C-Suite.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Product Innovation Educators

APRIL 27, 2020

Three phases of pricing for product managers. A lot of product managers are not very involved in pricing decisions. Our guest, Ben Malakoff, learned how to price products and in this interview he shares what you’ll need to know to be part of pricing decisions, increasing your influence. 6:39] Market Research.

Research Software 330

Research Software Feedback Software Product Research User Testing 330

The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 148

User Testing Product Research Data Visualization Customer Feedback 148

Product Innovation Educators

JANUARY 13, 2025

A product manager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how product managers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.

Research Software 267

Research Software User Testing Data Visualization Product Research 267

Userpilot

OCTOBER 19, 2024

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Userpilot is a product growth platform that can collect customer feedback directly within your product.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 261

Agile Product Research User Testing Feedback Software 261

The Product Guy

OCTOBER 8, 2024

Managing stakeholder relationships is one of the most critical and nuanced aspects of the role of product manager. At its core, stakeholder management is about building strong relationships, fostering trust, and ensuring that everyone is working toward the same product vision.

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

Userpilot

DECEMBER 18, 2024

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Alchemer Mobile

AUGUST 19, 2024

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers.

Product Research 172

Product Research User Testing Customer Feedback User Friction 172

Product Innovation Educators

FEBRUARY 22, 2021

How product managers can work backwards to amazing products. In a few weeks, the name of this podcast will be changing to Product Masters Now. To be a better product manager, it is worthwhile to examine organizations known for their product management capabilities. Amazon is such a company.

Customer Feedback 215

Customer Feedback User Testing Customer Experience Product Management 215

Alchemer Mobile

JULY 11, 2019

So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”. How long does an application have to prove itself, before the user moves on to something else? “The

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Mind the Product

OCTOBER 25, 2016

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. I’m sincerely grateful to the 47 of you who provided your thoughts, many of which were detailed and insightful in their own right.

User Testing 187

User Testing Product Research Feedback Software Research Software 187

Product Innovation Educators

JULY 29, 2024

Outcome-Driven Innovation – for Product Managers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. He was part of the team that created the PCjr, a product that flopped badly.

Data Visualization 284

Data Visualization Research Software Product Research Weak Development Team 284

The Product Bistro

JANUARY 3, 2017

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. But with this ease of spinning up for a new customer comes a pretty significant risk. But it does increase the likelihood of churn.

Reporting Tools 247

Reporting Tools Analytic Tools Research Software Customer Experience 247

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Product Innovation Educators

SEPTEMBER 9, 2024

Questions product managers ask me about how to improve innovation Watch on YouTube TLDR Product managers are pivotal in driving innovation within organizations. By mastering these areas, product managers can improve their skills, boost their influence, and contribute more effectively to their organization’s success.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Product Talk

MAY 18, 2022

Being thoughtful about product discovery means staying on good terms with others throughout your company. Product trios can often encounter resistance when rolling out the continuous discovery habits. Your sales rep is responsible for renewing revenue from existing customers. We see similar tendencies on the marketing side.

User Testing 250

User Testing Customer Experience Customer Feedback Product Research 250

The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp. Target Group is (too) Big and Heterogenous.

Vision 322

Vision User Testing Research Software Product Research 322

Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. Product Management at a Startup .

Enterprise 204

Enterprise Startups User Testing Product Research 204

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do.

User Testing 230

User Testing Product Research Marketing Research Software 230

Userpilot

JULY 17, 2023

Searching for the best software for customer feedback to truly understand your customer sentiment ? Software for customer feedback has become essential for SaaS businesses that have customers in their hearts. Qualtrics is great customer feedback software for collecting, managing, and acting on feedback data.

Feedback Software 19

Feedback Software Customer Feedback Data Visualization Analytic Tools 19

Product Innovation Educators

JUNE 24, 2024

How to successfully transition to a product management role Watch on YouTube TLDR Transitioning from one career to another is full of challenges, especially when the two fields seem vastly different. While confident in her nonprofit expertise, Mary wasn’t sure if her skills would translate to a product management role.

Product Management 249

Product Management Product Manager User Friction Product Research 249

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

The Product Coalition

OCTOBER 2, 2024

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. By Jon Matheson for Product Coalition Have you ever wondered how much a consumer is worth? Perhaps that’s why some research experts say, “Data is the new currency.” While flying from the U.K. to the U.S.,

User Testing 141

User Testing Data Visualization Customer Feedback Research Software 141

The Product Guy

JULY 2, 2017

Guest Post by: Hansa Vagadiya (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Ladislav Bartos]. Recently, I participated in a product management mentorship program run by The Product Mentor. Think of your product management career development as a new product that is going to be released into the market.

User Testing 295

User Testing Product Research Analytic Tools Customer Experience 295

Intercom, Inc.

MAY 22, 2019

If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. But there’s a better way now. Short on time?

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. What are customer discovery questions?

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

The Product Coalition

MARCH 13, 2023

Effective product development requires a clear understanding of the market, competitive landscape, and customer needs. It involves a lot of research, testing, and iteration to create a product that meets the needs of the target audience. This research helps to identify potential opportunities for new products.

User Testing 154

User Testing Product Research Development Customer Feedback 154

Product Innovation Educators

DECEMBER 7, 2020

How product managers can empathize with customers and colleagues in five steps. You’ve heard it before, product managers need empathy. Clearly, empathy is important, but not all product managers have gained this skill, and others are not using it correctly. .

Product Management 201

Product Management Product Manager User Testing Research Software 201

The Product Coalition

FEBRUARY 19, 2022

This is the same difference that exists between companies who merely claim to be “customer-focused” or “customer-obsessed,” and those that truly are. Companies that are committed to their customers invest in the skills and tools to make customer happiness happen. How do you get user feedback?

User Testing 149

User Testing Data Visualization Customer Experience Product Research 149