The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Userpilot

MAY 1, 2024

What’s the best way to ensure your product hits the right chord with users? A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it.

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Usersnap

JULY 21, 2021

Any successful company of today knows that optimizing user experience is just as important as innovative product-related ideas or internal expert opinions. The way big brands and small retailers interact with their customers can often draw the line between business success and failure. Are you satisfied with the new feature?

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Intercom, Inc.

MAY 17, 2018

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Bob’s appeared on our podcast to talk JTBD previously , and I welcomed him back to talk about how we can continue getting better at unpacking customer motivations.

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Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are market gaps?

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Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

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Userpilot

FEBRUARY 23, 2022

Conducting surveys regularly and gathering user sentiment data is one of the best ways to fast-track your business to success. Without online surveys, you can’t generate leads, gather feedback, or collect important customer data. And it defeats the purpose of conducting market research in the first place.

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Usersnap

JANUARY 27, 2020

Any successful company of today knows that optimizing user experience is just as important as innovative product-related ideas or internal expert opinions. The way big brands and small retailers interact with their customers can often draw the line between business success and failure. Are you satisfied with the new feature?

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Userpilot

JUNE 17, 2024

TL;DR A customer insights manager is a professional responsible for analyzing and interpreting data related to customer behavior , preferences, and feedback to inform strategic business decisions. Let’s get started!

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Userpilot

JUNE 19, 2024

Starting a career as a customer insights manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a customer insights manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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Imaginary Cloud - Design

AUGUST 19, 2021

Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. To create an optimal user experience. It allows to understand complex human behavior and turn that into actionable insights that improve the design. What is Design Research?

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Userpilot

JUNE 12, 2024

Understanding the salary landscape for customer insights managers is crucial whether you’re entering the field or looking to advance your career. According to Glassdoor , the estimated annual pay for a customer insights manager is $151,102/year, with an average salary of $107,520/year. Let’s get started!

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The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. Have you ever worked on a product that didn’t meet customer needs or deliver the expected results? But with so many potential ideas to pursue, how do you know which ones are worth pursuing?

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Alchemer Mobile

JUNE 17, 2024

Alchemer Pulse has turned our research strategy on its head,” said John Pimm, Chief Operations Officer at International Research Consultants (IRC). Historically, analyzing open text feedback has been difficult, requiring manual tagging and sorting of each response.

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Userpilot

JANUARY 10, 2024

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. Choose the appropriate research method.

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Mironov Consulting

APRIL 7, 2018

I speak/write incessantly about the importance of product managers talking directly with their users and buyers (collectively “customers”), not mediated through Sales, Marketing, Customer Success, User Experience, or stray notes posted to Salesforce. They get their market information second-hand.

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Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence.

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Usersnap

DECEMBER 1, 2021

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album. What is a Voice Of The Customer Survey? Why is the Voice of the Customer important?

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Alchemer Mobile

OCTOBER 19, 2023

By combining questions and reports from different surveys, you can view feedback across touch points, timeframes, and audience segments within a single report view. By combining questions and reports from different surveys, you can view feedback across touch points, timeframes, and audience segments within a single report view.

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Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. What is generative research?

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Userpilot

JUNE 27, 2024

Embarking on a career as a customer insights manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer insights manager. Let’s dive in!

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Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.

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Userpilot

JUNE 17, 2024

With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. Effectively analyzing data from your user feedback will also help you eliminate assumptions and create marketing strategies that positively impact your audience.

Data Visualization 85

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Userpilot

OCTOBER 6, 2022

One processes the data while the other uses data to develop solutions that meet user needs. They can also use them to identify the best ways to guide users to value. A data PM can use UX analytics tools to record and analyze user behavior in-app to optimize the UI. mapping user personas and customer profiles.

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Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. This blog post will give you all you need to create and implement a more customer-oriented marketing strategy. What is customer orientation?

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Feedback Software User Testing Research Software Customer Feedback 87

The Product Coalition

JANUARY 26, 2024

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned.

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The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Leverage the wisdom of customers who don’t just want to beat you up about features.

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Userpilot

NOVEMBER 5, 2022

Why should you use customer discovery? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. Customer discovery is the process of identifying, defining, and prioritizing relevant user personas.

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Userpilot

JUNE 2, 2022

What are some great customer feedback examples that SaaS companies use successfully? Continuous customer feedback collection is vital to business success. That’s because customers understand your product more than anyone else and their demand drives revenue. What is customer feedback?

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Feedback Software User Testing Customer Feedback Analytic Tools 52

UX Studio: Product Management

AUGUST 17, 2018

Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. A typical (potential) user of any digital product should be able to interact with it without frustration, and easily accomplish set goals. It mainly aims to check product ease-of-use and functionality.

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DISQO

OCTOBER 15, 2019

But while wearables data can signal something’s not quite right, it presents a conundrum for your healthcare provider: A physician deals with regulated medical devices, and most people wearing this tech are not qualified to self-diagnose. The post As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

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Research Software Feedback Software User Testing Market Research 9

Userpilot

SEPTEMBER 15, 2023

TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started! What is concept testing?

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Usersnap

MARCH 19, 2019

Do you consider customer feedback? Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

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Intercom, Inc.

JUNE 30, 2022

We recently launched Intercom Surveys , a new feature that empowers you to connect with customers wherever they are, capture valuable customer insights, and use collected data to drive more engaging, personalized customer experiences. I’ve been reading through your presentations and everything.

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The Product Coalition

AUGUST 2, 2023

Essential Steps to bring your vision to develop a Rummy game In-Depth Market Research Embarking on your Rummy game development journey necessitates a solid understanding of the market and competition. Prioritize visual aesthetics and user-friendliness when crafting the game’s design.

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Userpilot

JULY 29, 2024

TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features. Userpilot is a top product management software that enhances user experiences by effectively monitoring user behavior.

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