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Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Each feedbackloop has a minimum of four stages. The feedbackloop process is.
How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. He explains how to conduct an AI-powered design sprint that transforms product concepts into clickable prototypes in just hours instead of weeks.
If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on how product teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share?
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Working with customers to improve productfeedbackmanagement is a major driver of product-led growth. Consulting customers throughout the product development process enables businesses to focus on the features that matter. How to assess customer value.
December 4th: Continuous Interviewing: Unlock the Power of Story-Based Customer Interviews This webinar is designed to help you better understand what a good customer interview looks like. It’s also an excellent opportunity to introduce colleagues to the concepts of continuous discovery. Don’t miss out— register here !
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of productmanagers. Its not the exclusive domain of UXers.
In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies productmanagers can use to expand their influence, foster innovation, and navigate the evolving landscape of productmanagement.
How productmanagers can foster a culture of innovation Watch on YouTube [link] TLDR In this episode of Product Mastery Now, I’m interviewing Chris Elmore, a tech entrepreneur and college professor who helped found Avid Exchange, a unicorn startup that went public in 2021.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a productmanagers toolbox. Customers dont care about data structures.
Old product backlogs can be the place where ideas go to die. But they can also be a treasure trove of feedback from your customers. Old product backlogs can be the place where ideas go to die. But they can also be a treasure trove of feedback from your customers. So what should you do with them?
Speaker: Amanda Stockwell, President of Stockwell Strategy
Many ProductManagers feel quality userresearch can't keep up with the fast-paced culture of agile teams. However, if you're willing to adapt the right way, you don't have to sacrifice agility or userinsights. Research Planning. In this webinar, she'll make specific suggestions around: Team makeup.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
Guest Post by: Carlos Ruiz (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Nis Frome]. Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. Very task and feature- oriented.
Taking charge of a productmanagement team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. Why the First 90 Days Matter When you lead a new product team, your opening move sets the tone. Your productmanagers wonder if youll champion them. Roger : Absolutely.
If youre committed to adopting continuous discovery habits, opportunity solution trees are one of the most important ways to track your learnings and progress. If youre committed to adopting continuous discovery habits, opportunity solution trees are one of the most important ways to track your learnings and progress.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. The goal may sound simple, but it’s hard to do.
Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers.
In this episode of “Product Excellence: Insights from Award-Winning Leaders | Strategies for Success,” Maya Brooks discusses the balance between creating revenue-focused and socially impactful products. She explains how flexibility in product design supports entrepreneurs through both good times and challenges.
Imagine launching a product feature that no one uses. The team spent months building it, yet users dont see its value. Because productdiscovery was skipped … or done poorly. Productdiscovery process is the foundation of building successful products. Testing Assumptions Before Development 3.
How Do You Stay True to Your Product Vision While Adapting to Market Realities? Below is a preview of key insights. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
So, how can productmanagers use AI to save time and build better products? AI can help with research, feedbackmanagement, user engagement, and roadmapping. With AI, productmanagers can work faster and smarter. Discover 10 tools to save hours on manual tasks.
In this episode of “ Product Excellence: Insights from Award-Winning Leaders | Strategies for Success ,” Drew Falkman shares the toughest lesson hes learned in productmanagement: the importance of failing fast. What You’ll Learn: Fail Fast, Learn Fast: The value of testing quickly.
Committing to continuous discovery means changing the way your product team operates. It’s no longer about making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week—if not every day. Tweet This This can sound overwhelming.
You’re gathering customerfeedback, hitting your OKRs, and tracking every metric imaginable. And yet, your product is stuck. Users churn, innovation stalls, and your team feels like theyre running on a never-ending treadmill. Customerfeedback drives iteration. And customers?
A productmanager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how productmanagers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.
These days, a simple A/B test can seem to incorporate the whole alphabet, and making a decision from that data isn't as easy as A, B, C either. How do we know we are testing the right thing? How can we shorten the time it takes to do the tests while gaining larger amounts of data? A Live/On-Demand Masterclass.
While it’s not possible to remove all the uncertainty and ambiguity from the job search, Teeba Alkhudairi found a few ways to manage it. These are skills, by the way, that Teeba learned in the Product Talk Academy Master Class. Meet our continuous discovery champion, Teeba Alkhudairi. Why did she take this approach?
In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Introduction: What Is ProductDiscovery?
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.
Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. Nationality.
To build better products, you need to listen and act on userfeedback. Having an effective feedbackmanagement system can help! Discover ways of consistently gathering userfeedback, prioritizing ideas, planning your roadmap, and closing the feedbackloop. This guide will help!
Why market research is productmanagers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of productmanagement and innovation, market research is like a compass.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
It read: Marketing owns defining the ideal customer profile. Some people argued a different role owned defining the ideal customer profile (ICP) there were votes for product, sales, customer success, and even finance. No one person or role should be defining the ideal customer profile. And it got me thinking.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
Many of us are accustomed to planning for either discovery or delivery. We know how to plan for where we want to be for a product (delivery). And, we know how to plan to discover a market (discovery). Instead of planning for either discovery or delivery, we can use experiments—for all our work.
Leading a product team (or several teams) comes with its own set of challenges that’s often similar to but distinct from the hurdles individual product contributors face. That’s why it’s especially enlightening when you encounter a product leader who is willing to openly share the challenges they’ve faced. Teresa: Okay.
For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. That’s why in 2022, we launched our first ever CDH Benchmark Survey. I am thrilled to announce we are running the survey again and I need your help.
Customer Advisory Boards (CABs) are still the best bang for the buck when it comes to “customerdiscovery,” not to be confused with user or productdiscovery! Over the years, I’ve had the privilege of facilitating numerous customer advisory boards for my clients. More on that later.
How productmanagers use Jobs-To-Be-Done to create productscustomers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products.
Speaker: Jim Morris, Founder, Product Discovery Group
How can a Product team find that next big idea? It turns out that even ordinary product teams can discover extraordinary ideas. By using the ProductDiscovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply.
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