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5 customer acquisition strategies for winning new customers

Intercom, Inc.

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Get your free copy of The Growth Handbook, brought to you by Intercom. Want more advice like this?

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. Authoritative, actionable strategies on how to grow your business.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Those who have stood out to me as particularly customer-centric have had two qualities in common. I see the immediate impact on our customers when my team and I exhibit these traits. The Foundation: Immediate Access to a Diverse set of Customers. How the customer would like to use the software.

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UX Strategy: What is it and How to Create One

UX Planet

UX professionals often focus on mastering practical skills such as UI design, user research, and usability testing. That’s why UX strategy is a crucial skill any seasoned UX professional should master. A strong UX strategy ensures that user-centered principles and insights are integrated with the business strategy.

UX 95
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2018 on Inside Intercom

Intercom, Inc.

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. Eoghan McCabe, CEO , and Matt Hodges, VP of Commercial Product Strategy. The best of the blog.

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Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market

Gainsight

Here’s the bad news: If you aren’t relying on a product-led growth strategy, you may end up running against the wind. Here’s why product-led growth strategies are absolutely essential if you want to grow in today’s competitive SaaS market. What is a product-led growth strategy? They lower customer acquisition costs.