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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Understanding the Problem Space The primary goal of market research is to validate whether a real problem exists and if customers truly care about solving it.

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Tackling complex design debt: a three-step framework

Intercom, Inc.

Here’s a simple framework for managing it. “Our in-app messages and email messaging enabled companies to reach customers inside the product in real time, so they could deliver the right message, at the right moment” Initially, our sole focus was developing in-product messaging. User experience debt. Functional debt.

Framework 272
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Moving from reactive to proactive customer support

Intercom, Inc.

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. What is proactive customer support?

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The ultimate customer support tech stack for 2022

Intercom, Inc.

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Let’s dive in.

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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. Why proactive support is your first line of defense.

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5 customer acquisition strategies for winning new customers

Intercom, Inc.

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

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The Must-Read Book List for Building New Product Ventures

The Product Coalition

theories, frameworks and approaches?—?for I’ve added a quick summary of the key insights from each book. The four steps are Customer Discovery, Customer Validation, Customer Creation, Customer Building. I love that it focuses on customer behaviour. So, now for the list of books on ways of thinking?—?theories,

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