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The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Understanding the Problem Space The primary goal of market research is to validate whether a real problem exists and if customers truly care about solving it.
Here’s a simple framework for managing it. “Our in-app messages and email messaging enabled companies to reach customers inside the product in real time, so they could deliver the right message, at the right moment” Initially, our sole focus was developing in-product messaging. User experience debt. Functional debt.
Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. What is proactive customer support?
Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Let’s dive in.
Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. Why proactive support is your first line of defense.
You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?
theories, frameworks and approaches?—?for I’ve added a quick summary of the key insights from each book. The four steps are Customer Discovery, Customer Validation, Customer Creation, Customer Building. I love that it focuses on customer behaviour. So, now for the list of books on ways of thinking?—?theories,
Not too long ago, customer support was viewed as a cost center, not a value driver. It was seen as a necessary part of a business, but not something that drove revenue or influenced customers’ buying decisions. Study after study shows how important a great customer experience is to today’s consumers. That time is over.
It’s rare that one product manages to solve all of your needs or the needs of your customers – no matter how extensive or well designed it is. That’s why, today, we are excited to make several announcements for our partners, developers and above all, our customers. Each product used is only one tool of many at our disposal.
A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?
The good news, particularly if you’re just getting started, is that you really only need two things: a framework for evaluating new tools and a few recommendations to kick off your search. Simple frameworks for choosing your sales tools. Customer relationship management (CRM) tools. The six types of sales tools.
What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals.
This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.
For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough.
Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. If it’s an outbound lead, I ask, “Was there something specific in my outreach that piqued your interest?”. What initially piqued your interest?
The wider global business scene is finally realizing what many successful companies have known for quite some time now: customer support is the face of your company. Investing in the quality of your customer support experience is one of the most powerful ways to grow your company, but every company’s definition of “quality” is different.
Moving downmarket: Offer self-serve options for individual users. Moving upmarket: Court enterprise customers. Unsurprisingly, the thought of having to rethink all your customer touchpoints tends to inspire trepidation, not excitement. Product expansion: Design compelling standalone products, not features.
In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.
We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. If you skip the people, who looks after your customers?“. Onboarding, but make it remote.
The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. SaaS Outbound Marketing. With outbound marketing, you’re more proactive.
The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. A product-led growth funnel is a framework for visualizing the process by which your product converts prospects into customers.
It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.
With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. Or maybe it involved jumping between disconnected tools and manually entering data into spreadsheets to cobble together “meaningful” insights.
Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning. Use popular platforms like Product Hunt to launch your product to get new users. Continue to collect customerfeedback to make small iterations on a handful of users to perfect your product.
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.
Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. SaaS Marketing Playbook Table of Contents. Content Marketing.
In this article, we’ll dive into the core principles of Ben’s approach, giving you a preview of the actionable insights you’ll gain from his talk. PLG relies on the product itself as the primary driver for customer acquisition , conversion, and MRR expansion. Reducing the need for traditional sales efforts.
StepShot Guides, is a new product we’ve launched just in October 2017 and it’s targeted to the individual users. StepShot produces manuals and reference guides for clients, customers, and employees in just minutes, not hours. from the actual problem our first customer wanted to solve. How are your customers using StepShot?
Prospective customers have to be educated. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. Over the past four years, the number of Customer Success Managers (CSMs) in the industry has increased 400%. Investors might not get it.
Customer success, support, and sales teams can be great allies in providing good insights or helping make higher-quality decisions. It’s having a special set of expertise that lets you connect with the customers out in the world and think both about your product, and more broadly, about the challenges of that particular role.
Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s a strategy that puts the product at the forefront of your growth efforts, leveraging its value to acquire, activate, and retain customers. Would users have influence?
Although some growth tactics are specific to outbound marketing, many are directly tied to the product. The GitHub business model was apparently based on direct customer requests for private repositories. ” The LinkedIn case study has an important insights on growth from Elliot Shmukler.
High-Level Strategic Baseline A high-level strategic baseline is a frequently revised document discovered collectively with leadership that covers the key foundational elements to steer growth, innovation and help stay abreast of changes in the market, industry, customers and competitors. The Enablement Team Next, we have the enablement team.
The sales team is going to take esoteric features that are being requested by people that are prospects, they're not even actual customers, but their feedback somehow is going to have more value than the actual customers themselves. Customers are loving it. The marketing team is going to look at the competition.
I knew that my product was only going to have ROI for my customers if they were willing to do that. Liam: You mentioned the first three customers who signed up, but how do you go about finding them? When an SDR is with someone on the phone, especially outbound, and they are interested in doing a demo, they need to seize the moment.
As a PM, you’re not the expert in how the technology works or how to market it, but instead why it must be built, what jobs it solves for the user, and why it’s the most important thing for you and the team to work on given the constraints. Going into Tesla, I wanted to learn the frameworks and workflows I realized I was missing at Timber.
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