Alchemer Mobile

MAY 10, 2022

From adding features to modifying the user interface, the directions you can take your mobile app are endless. With infinite choices and limited bandwidth, how do you decide what to prioritize when it comes to improving your mobile customer experience? Learning more about your customers is the best place to start.

User Testing 260

User Testing Customer Feedback Customer Experience Feedback Software 260

Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Alchemer Mobile

JUNE 16, 2022

At the end of the day, many customers feel that providing feedback is simply too cumbersome, too time-consuming, and too difficult. For mobile app customers, providing mobile feedback tends to involve navigating to a difficult-to-find support center or responding to an email buried in their spam inbox.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. They want to be heard.

User Testing 246

User Testing Finance Customer Feedback Feedback Software 246

Alchemer Mobile

APRIL 14, 2022

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music. Expressed customer emotion. Summary of Media Apps in 2021. News apps (global news networks, newspapers, etc.).

Feedback Software 278

Feedback Software User Testing Technical Review Customer Feedback 278

Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

SEPTEMBER 10, 2021

Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Why you should use mobile surveys.

User Testing 236

User Testing Feedback Software Product Research Customer Feedback 236

Product Talk

OCTOBER 2, 2024

. – Tweet This While many product teams want to talk to customers every week, they struggle to make this a reality. For today’s Tools of the Trade , we caught up with Yury Oleynik , the VP of Product Management at HiveMQ , who has managed to make continuous interviewing a reality on his team.

Feedback Software 230

Feedback Software Customer Experience Data Visualization User Testing 230

Alchemer Mobile

MARCH 13, 2024

Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.

Feedback Software 242

Feedback Software Research Software CTO Technology 242

Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. Key #1: Personalization.

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Alchemer Mobile

MAY 18, 2022

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Below is a short summary of how Business Services apps fared in 2021. Expressed customer emotion. Summary of Business Services Apps in 2021. Data included: Ratings and reviews.

Data Visualization 264

Data Visualization Reporting Tools Feedback Software User Testing 264

Alchemer Mobile

FEBRUARY 10, 2022

There are hundreds – if not thousands – of articles in the world covering App Store Optimization (ASO) essentials. While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. App store optimization goals.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

Alchemer Mobile

DECEMBER 17, 2021

While closing the loop certainly benefits companies by helping inform product roadmaps, drive marketing initiatives, and increase customer loyalty, it also benefits customers directly to know their voice is being heard (and acted upon!). Customers want to know you’re not just hearing their feedback—you’re acting on it, too.

Feedback Software 240

Feedback Software User Testing Customer Feedback Product Research 240

Product Talk

JANUARY 24, 2024

The foundation of continuous discovery is weekly touchpoints with customers. These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. It sounds simple, but what happens if your product is so new that you don’t have any customers yet?

Research Software 242

Research Software Feedback Software User Testing Customer Experience 242

Intercom, Inc.

NOVEMBER 30, 2021

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Is your tech stack ready?

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Alchemer Mobile

APRIL 21, 2021

Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country. 2021 Engagement Benchmarks for Education Apps. Let’s start with the bad. Surveys and Messages.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Alchemer Mobile

MAY 12, 2022

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family. Rather than comparing by benchmark, below is a short summary of both the Home and Family apps included in our data. Expressed customer emotion.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

FEBRUARY 24, 2022

Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. This post covers five ways to track and evaluate customer sentiment. What is customer sentiment and why does it matter? No, not NPS.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Alchemer Mobile

NOVEMBER 22, 2024

In this digital-first world, understanding your customers’ experiences is more crucial than ever. To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Alchemer Mobile

APRIL 5, 2022

The following data and information is from our 2022 Mobile App Customer Engagement Report. Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps.

Finance 261

Finance User Testing Feedback Software Research Software 261

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. Measure and act on customer emotion.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Alchemer Mobile

MARCH 31, 2022

The following data and information is from our 2022 Mobile App Customer Engagement Report. People are willing to answer short, simple questions and share feedback when they’re proactively asked for it at the right mobile moment. Expressed customer sentiment.

User Testing 263

User Testing Feedback Software Customer Experience Customer Feedback 263

Alchemer Mobile

NOVEMBER 22, 2022

When it comes to apps, the competition is fierce. Nearly five million apps fight for coveted spots on a person’s device. Common reasons why people uninstall apps. One of the strongest points of an app is to have real-time interactions with your customers, without the use of individual login. Too many notifications.

Analytic Tools 246

Analytic Tools Feedback Software User Testing Customer Feedback 246

Alchemer Mobile

NOVEMBER 16, 2021

You’ve made your app, it’s completely functional, easy to understand, and you believe it has a real place in the market. Creating an app is the first fight, but promoting your app and gaining loyal customers through generating app downloads will win the battle. Quick app downloads stats.

Download 246

Download Feedback Software Reporting Tools Customer Experience 246

Alchemer Mobile

MARCH 29, 2022

Healthcare App Subcategories: Medical, Fitness, Health Insurance. In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Healthcare category. Expressed customer emotion. and Health Insurance.

Healthcare 262

Healthcare User Testing Feedback Software Customer Feedback 262

Alchemer Mobile

NOVEMBER 13, 2024

Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Don’t worry, we’ve got you.

Customer Satisfaction 211

Customer Satisfaction Product Research Data Visualization Customer Feedback 211

Alchemer Mobile

MAY 19, 2022

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Below is a short summary of how Utilities apps fared in 2021. “Mobile has been a huge enabler of these heightened expectations, largely replacing the customer service agent of the past.

User Testing 264

User Testing Feedback Software Data Visualization Customer Feedback 264

Alchemer Mobile

APRIL 12, 2022

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. “When customers interact with our world-class employees, their satisfaction skyrockets. Expressed customer emotion.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

DECEMBER 27, 2022

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.

Feedback Software 244

Feedback Software Research Software User Testing Customer Experience 244

Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. For the average mobile app, 30-day retention falls between 15-20% ( Appsflyer and Statista , 2021).

User Testing 264

User Testing Feedback Software Customer Feedback Customer Experience 264

Alchemer Mobile

MARCH 9, 2022

We all know that retaining customers costs less than acquiring new ones. So, why does it often get deprioritized in favor of customer acquisition and app downloads? Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. What is customer retention?

Customer Feedback 264

Customer Feedback Customer Experience User Testing Data Visualization 264

Alchemer Mobile

SEPTEMBER 3, 2021

The opportunity to connect with customers has never been greater than when you’re in their pockets. In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages?

Feedback Software 227

Feedback Software Messaging Customer Communications User Testing 227

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Instead, here are some tangible, actionable steps you can take back to your team today to build a stronger mobile customer experience that helps you stand out from the competition and build long-term customer value.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Userpilot

OCTOBER 19, 2024

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.

Feedback Software 85

Feedback Software Analytic Tools Data Visualization Research Software 85

Alchemer Mobile

DECEMBER 22, 2020

While these technologies have become the norm, they weren’t always this way. As our technology has changed over the last year, so have our behaviors. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Customer expectations have never been higher. Personalization.

Feedback Software 245

Feedback Software User Testing Reporting Tools Data Visualization 245

Alchemer Mobile

JANUARY 26, 2021

Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere. Understand customer goals. Proactively ask for feedback.

User Testing 246

User Testing Customer Feedback Customer Experience Feedback Software 246