UX Studio: Product Management

AUGUST 17, 2018

Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. A typical (potential) user of any digital product should be able to interact with it without frustration, and easily accomplish set goals. Testing competitors’ solutions. What NOT to use it for?

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User Testing Product Research Research Software Feedback Software 141

The Product Guy

AUGUST 10, 2017

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. Asking the wrong users for input.

User Testing 118

User Testing Customer Experience Research Software Customer Feedback 118

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business. It’s all about context.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36

UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So many questions regarding research.

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.

Analytic Tools 86

Analytic Tools Feedback Software Research Software User Testing 86

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 87

Research Software Feedback Software Customer Experience Customer Feedback 87

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. To find out why people had stopped using the app, we did what we always do.

Research Software 96

Research Software Analytic Tools Feedback Software UX 96

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? The article explores 20 major touchpoints in a SaaS product journey. And shows you how to optimize them for better conversions and higher customer satisfaction. To identify the key touchpoints, first research customer expectations and needs. Let’s dive in.

Analytic Tools 83

Analytic Tools Feedback Software Research Software User Testing 83

ProductPlan

JANUARY 7, 2022

Markets and technologies change. Customers’ needs and expectations change as well. Here’s how we define it in ProductPlan’s eBook, 100+ Product Management Terms You Should Know: Digital transformation refers to a company’s move to digital solutions to improve its operations or products.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

AUGUST 17, 2024

In this article, we’ll cover the fundamentals and best practices of click funnels, from the initial steps of conducting user research to more advanced aspects like lead classification and conversion rate optimization. To create a click funnel, follow the below steps: Conduct user research to understand your target.

Research Software 83

Research Software Feedback Software Analytic Tools Data Visualization 83

Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. You can download the complete ebook below…. Download ebook. Download ebook. Trackers, cookies, web analytics, and other tools can slow down site performance during heavy traffic.

Healthcare 95

Healthcare Research Software Analytic Tools User Testing 95

The Product Guy

MARCH 14, 2017

We like to get painful user problems to solve. You can ask me to change the color somewhere or put a button on a screen, and I will probably do that, but I really like to get challenging problems where I can do my research build prototypes, do user tests, and come up with a solution that will raise our product to the next level.

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User Testing Research Software Feedback Software Data Visualization 121

UX Studio

JULY 4, 2018

Disruptive technologies such as virtual reality and augmented reality radically change how we behave and interact with our world. As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences.

User Testing 73

User Testing Research Software Product Research Feedback Software 73

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. HubSpot prides itself on its exceptional customer service.

Differentiation 89

Differentiation Analytic Tools Research Software Feedback Software 89

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

Centercode

APRIL 9, 2019

Different teams perform beta testing in different ways and at different stages: in live environments and labs; with or without actual customers; over weeks or over days; using a feature-complete product or a prototype. Customers or an internal team? Our own in-house research reveals an attitude that’s closer to the term coined by IBM.

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Feedback Software Research Software User Testing Product Research 68

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. You want to reduce the scope of your question to: “What are the things we can change in our behavior or our users’ behavior that might make our customers more satisfied?” Here are five quick takeaways: Narrow your definitions.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! We learned a lot and shared our findings on our blog through stories and ebooks.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Userpilot

MARCH 23, 2022

If you want to measure customer loyalty and user sentiment in general, following NPS best practices is a must. There’s much more to NPS than sending users a customer feedback survey. Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. The short answer is YES.

Product Research 83

Product Research Feedback Software Analytic Tools Research Software 83

The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. I had many, many more customers (millions more), but no way of segmenting these customers into personas or roles like at my previous job. But that was my old job in edtech.

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User Testing Customer Feedback Product Management Product Manager 124

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

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User Testing Customer Experience Customer Feedback Feedback Software 74

The Product Coalition

NOVEMBER 19, 2020

Researchers have also found evidence that pollen seasons could be lengthening as a result of climate change ( source ): Source COVID-19 makes things even scarier. One study by a group of Finish researchers found the sudden start of pollen season increased COVID-19 mortality due to preexisting respiratory diseases by as much as 20%.

Research Software 135

Research Software Data Visualization Healthcare Customer Experience 135

Centercode

NOVEMBER 23, 2020

Earlier this month, a team of 40 Google researchers published a study about just that — and their investigation returned some vital insights into the challenges of developing machine learning. And if you’re a maker of tech that relies on machine learning, these errors aren’t doing you or your customers any favors.

Research Software 98

Research Software User Testing Reporting Tools Feedback Software 98

The Product Coalition

MAY 6, 2023

Your customers seem to want new features all the time. Today I want to talk about a specific type of saying ‘no’, one that not many product managers even realize is an option: saying ‘no’ to customer requests. To do that, though, to actually give each customer request proper thinking, you must change your mindset.

User Testing 132

User Testing Customer Feedback Customer Experience Research Software 132

UX Studio: Product Management

JANUARY 29, 2020

MagicBricks is the go-to platform to buy, sell and rent property in India. Every day, hundreds of thousands of people browse their website, mobile app and mobile site to find their dream home, an office for their business, or to sell or rent out their property. A UX research-only project.

User Testing 75

User Testing Product Research Research Software Customer Experience 75

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userzoom

JANUARY 29, 2020

When you’re down to the wire, time-wise, how can you ensure that user research is still being planned and executed as thoroughly and as user-focused as possible? Darrell Penta , Senior UX Researcher | HubSpot. Projects like these can put UX researchers in a very difficult position. Lean on your co-workers.

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User Testing Research Software Product Research Customer Experience 72

Centercode

JULY 29, 2020

Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success. In fact, recent research shows that even dedicated teams see beta test participation levels as low as 15%.

Feedback Software 94

Feedback Software Reporting Tools Product Research Research Software 94

The Product Coalition

FEBRUARY 5, 2021

The Dreaded Cold Outreach Both my partners had a few contacts in the fashion e-commerce industry that we reached out to but we needed to find many more customers to interview. I spent a month or so trying to book meetings with additional target customers through different cold outreach techniques. I decided to be bold and target them.

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Research Software Feedback Software User Testing Product Research 143

UX Planet

JANUARY 12, 2024

Then, set up an account on platforms like topmate.io The best part they are FREE* to start with *These platforms charge a very small percentage of your earnings. Just to make it clear these are all on your earnings from these platforms. Create a solution, maybe an eBook or a Notion Template. My Topmate Id 2.

Analytic Tools 97

Analytic Tools Research Software Data Visualization User Testing 97

Product Innovation Educators

JULY 29, 2024

ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. This failure led to a crucial question: What if we knew beforehand how customers would judge our product? ” This question led to valuable insights.

Data Visualization 104

Data Visualization Research Software Product Research Weak Development Team 104

Centercode

JUNE 4, 2019

Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research? I’ll let you decide that one.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Let’s get to it!

Research Software 78

Research Software Feedback Software User Testing Reporting Tools 78

Centercode

FEBRUARY 11, 2021

And in the realm of technology, Centercode research revealed that 55% of consumers planned to skip in-store shopping completely and purchase new tech devices online — an 8% increase from 2019. Winning over your customers first requires an understanding of how changes brought by 2020 affected purchasing habits and behavior.

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User Testing Technical Review Customer Experience Product Research 98