Product Management University

JUNE 8, 2023

Quantifying customer value can turn the “what have you done for me lately ” question into a productive conversation that results in higher renewal rates and higher sales of add-on products/services. If you’re a customer success manager, it’s a familiar scenario. That dreaded question is right around the corner.

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Customer Feedback Customer Experience Data Visualization Product Research 130

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 90

Analytic Tools Feedback Software Research Software User Testing 90

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? The article explores 20 major touchpoints in a SaaS product journey. And shows you how to optimize them for better conversions and higher customer satisfaction. To identify the key touchpoints, first research customer expectations and needs. Let’s dive in.

Analytic Tools 88

Analytic Tools Feedback Software Research Software User Testing 88

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 79

User Testing Customer Experience Customer Feedback Feedback Software 79

Userpilot

AUGUST 17, 2024

This powerful marketing strategy can significantly boost your conversions and fuel product-led growth when applied correctly. In this article, we’ll cover the fundamentals and best practices of click funnels, from the initial steps of conducting user research to more advanced aspects like lead classification and conversion rate optimization.

Research Software 88

Research Software Feedback Software Analytic Tools Data Visualization 88

ProductBoard

MARCH 24, 2021

This piece is an excerpt from “The Product Discovery Playbook.” ” For more insights and how-tos on product discovery, download the full ebook. While the product development process fits neatly into a box, product discovery often feels more fuzzy.

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Product Research Download User Testing Customer Experience 98

The Product Coalition

OCTOBER 21, 2021

The same can be said for handling product backlog , feature requests and anything else you need to put together a great product. 3 mistakes that can get in the way of efficient product prioritization While there’s almost an endless list of things that can derail a project, there are some mistakes that pop up more than others.

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Userzoom

DECEMBER 9, 2019

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. UX Researcher / Designer. UX Researcher , Sr. UX Researcher, Delta Dental of Washington.

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User Testing Research Software Data Visualization Reporting Tools 111

UX Studio

NOVEMBER 26, 2018

Creating a digital product from scratch can make for an exciting process but never a smooth ride. But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? What should I do?

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User Testing Market Research Product Research Research Software 107

Usersnap

JULY 22, 2021

In this post I’m going to show you how we handle product feedback and implement new product features. Everything backed by customer feedback. Gathering product and user information using product feedback tools. This will probably make you stop collecting information & feedback.

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User Testing Customer Feedback Feedback Software Customer Experience 52

Centercode

DECEMBER 26, 2019

As we discover the myriad ways organizations are building and optimizing their Customer Validation (CV) programs, our team here at Centercode is devoted to developing content that’s inspiring and useful across departments, roles, and industries. Below is a roundup of our favorite pieces of Customer Validation content from 2019.

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User Testing Customer Feedback Customer Experience Product Research 64

UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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User Testing Product Research Research Software Feedback Software 141

Alchemer Mobile

AUGUST 24, 2021

billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), Average Revenue Per User (ARPU) : The amount of revenue each of your active customers (on average) contribute. Retention: Retention is a measurement of customer churn: How many customers continue to actively use your app after one week?

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Analytic Tools Feedback Software Marketing Strategy 290

Alchemer Mobile

OCTOBER 14, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What strategies do you use to prioritize your product roadmap?

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UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. A UX research-only project. Therefore, they wanted us to conduct extensive user research aimed at understanding the main problems their users were currently facing.

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User Testing Product Research Research Software Customer Experience 75

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

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Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Usersnap

JULY 22, 2021

In this post I’m going to show you how we handle product feedback and implement new product features. Everything backed by customer feedback. Gathering product and user information using product feedback tools. This will probably make you stop collecting information & feedback.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

The Product Coalition

JULY 2, 2022

After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights. I immediately knew that it meant that I must listen even more carefully than I intended to since I have the responsibility of bringing Marty Cagan’s insights back home. My Israeli readers?—?this

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Workshop Customer Feedback Technical Review Product Research 119

UX Studio

JULY 4, 2018

As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing.

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User Testing Research Software Product Research Feedback Software 73

The Product Guy

AUGUST 10, 2017

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem.

User Testing 118

User Testing Customer Experience Research Software Customer Feedback 118

Centercode

FEBRUARY 11, 2021

And in the realm of technology, Centercode research revealed that 55% of consumers planned to skip in-store shopping completely and purchase new tech devices online — an 8% increase from 2019. That means that for makers of these tech products, those shifts in behavior raise the stakes of every release.

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User Testing Technical Review Customer Experience Product Research 98

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

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Differentiation Analytic Tools Research Software Feedback Software 94

Centercode

JUNE 4, 2019

Was it entirely in the name of research? But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. Collecting Feedback from Actual Customers.

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User Testing Product Research Research Software Feedback Software 66

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. 5 Steps For Building a Winning Content Strategy 1. This will expand your audience reach.

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Product Marketing Marketing Strategy White Paper 130

Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Download ebook.

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Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 73

Feedback Software Analytic Tools Research Software User Testing 73

Product Innovation Educators

JULY 29, 2024

Outcome-Driven Innovation – for Product Managers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. He was part of the team that created the PCjr, a product that flopped badly.

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Data Visualization Research Software Product Research Weak Development Team 104

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It is very common to stop and rethink the product strategy at this point.

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User Testing Product Research Strategy Product Strategy 90

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. As these are topics close to my heart, I had a lot to say — so here are my thoughts backed by SVPG’s insights on these topics. Some of the insights in this part of the summary have come from the stories and thoughts shared by the partners.

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The Product Coalition

NOVEMBER 30, 2020

If you are looking to fill a position for a Product Owner in your organization, you may find the following 71 interview questions useful to identify the right candidate. So far, this Product Owner interview guide has been downloaded more than 6,000 times. The Product Owner is also the most vulnerable Scrum role.

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Product Research User Testing Research Software Feedback Software 89

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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Analytic Tools Research Software Feedback Software Customer Experience 99

Gainsight

JANUARY 4, 2021

As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Customer Success resources from 2020. We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Here are over 65 Customer Success resources to catch up on and get you ready for the New Year.

Customer Experience 111

Customer Experience Feedback Software Customer Feedback User Testing 111

Gainsight

APRIL 7, 2022

The second you launch a new feature or a customer signs up for your product, the clock starts ticking. The faster you can get users to embrace your product, the sooner it will start paying off. That’s what makes product adoption so critical. Here’s how to measure product adoption using product analytics.

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Analytic Tools Data Visualization Embedded Analytics Product Research 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

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Research Software Feedback Software Customer Experience Customer Feedback 91

Centercode

APRIL 9, 2019

We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. To paraphrase him: IBM referred to testing feature complete products as “B” testing (in contrast to testing theories and ideas, or “A” testing).

Feedback Software 68

Feedback Software Research Software User Testing Product Research 68

Gainsight

APRIL 5, 2022

Multi-product companies are bursting with growth potential. But product leaders and managers know how challenging it can be to keep that growth moving in the right direction. However, there are tried-and-true ways for product leaders to use analytics to drive multi-product growth. Users are forgotten.

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Analytic Tools Embedded Analytics Feedback Software Product Research 52

Centercode

OCTOBER 14, 2020

In step with the rapid, unprecedented shift from the office to the home office, the demand for technology like routers, wireless printers, webcams, headsets, and portable hard drives has hit the makers of these products like a tidal wave. Making devices compatible with the computers, tablets, and routers that customers use at home.

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