Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

The Product Coalition

JULY 2, 2022

After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights. I immediately knew that it meant that I must listen even more carefully than I intended to since I have the responsibility of bringing Marty Cagan’s insights back home. Stay tuned.

Workshop 119

Workshop Customer Feedback Technical Review Product Research 119

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

Customer Experience 160

Customer Experience User Testing Customer Feedback Data Visualization 160

The Product Coalition

NOVEMBER 10, 2024

There’s no way to succeed without talking to customers. Photo by Martin Damboldt Whenever I tell product people that they must talk to customers, someone brings up the famous Henry Ford quote about faster horses: “ If I had asked people what they wanted, they would have said faster horses.” But wait, it doesn’t stop there!

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User Testing Research Software Customer Feedback Feedback Software 70

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 168

Userpilot

JULY 16, 2024

Dock gets a competitive advantage by focusing on a specific market segment. ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. HubSpot prides itself on its exceptional customer service.

Differentiation 94

Differentiation Analytic Tools Research Software Feedback Software 94

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JUNE 18, 2023

As long as I talked about product consulting, even when people understood that I only coach them and did not do the work myself, they mostly wanted feedback on their deliverables — the actual screens, app, or capabilities the product had. Not all companies, even ones that are truly user-focused, sell this way.

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Naming User Testing Weak Development Team Feedback Software 132

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. I see them everywhere, and apparently, they see me too.

Data Visualization 136

Data Visualization Customer Communications Feedback Software User Testing 136

The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

Framework 108

Framework Feedback Software User Testing Customer Experience 108

Gainsight

APRIL 21, 2022

We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. As the category creator of customer success and the definitive thought leader, this list is filled with the help you need to deliver the ultimate Product Experience for your customers. Product Led Growth.

Customer Experience 52

Customer Experience Analytic Tools Data Visualization User Testing 52

The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. For a great introduction, download Intercom’s Jobs To Be Done eBook.

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User Testing Customer Feedback Product Management Product Manager 124

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Research Software 82

Research Software Feedback Software User Testing Reporting Tools 82

The Product Coalition

NOVEMBER 7, 2021

Naturally, I relied on the very talented people at the company to share their insights with me. After a while, I started feeling more comfortable in the cybersecurity world and was able to talk intelligently about my product and the market. I have seen so many frustrated product leaders facing a similar situation.

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User Testing Customer Feedback Feedback Software Customer Experience 138

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

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User Testing Feedback Software Product Research Customer Feedback 128

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 73

Feedback Software Analytic Tools Research Software User Testing 73

Gainsight

JULY 12, 2023

As Customer Success (CS) matures and enters a digital era, operations have never been more pivotal. CS teams are charged with perfecting a seamless omnichannel customer experience throughout the entire user journey, while working at peak efficiency. (No No pressure!)

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Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

MARCH 13, 2022

This might sound counterintuitive, especially with product-led growth (which I’m a big fan of) practically saying the opposite, but bear with me and I’ll explain everything. Your Customers Don’t Want Your Product Of course, eventually, they do. And the customers are left confused. it makes sense to lead with the product.

Feedback Software 157

Feedback Software Demo Data Visualization User Testing 157

Usersnap

NOVEMBER 17, 2022

In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively. There are several categories in which you can improve your CDP or CRM. What is HubSpot?

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. User onboarding and Product adoption – Userpilot.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

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Product Strategy Strategy User Testing Weak Development Team 121

The Product Coalition

JANUARY 6, 2024

That’s normal and makes perfect sense, as not all customers want the same thing. Which Customers Pick Each Type Now that you have described the types of competitors that you see, it’s time to dive in. One insight that I find with almost every company I work with, is that specific customer profiles choose specific types of competitors.

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User Testing Customer Experience Customer Feedback Presentation 115

The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Do all of your customers use it the same way and for the same purpose? Likely not.

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Framework Reporting Tools Definition B2C 127

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. They see it as sales and marketing’s responsibility.

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Product Strategy Strategy User Testing Weak Development Team 110

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It explores product leadership fundamentals and managing growth, among other takeaways.

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Certifications Customer Experience Artificial Inteligence Product Management 114

UX Planet

JANUARY 12, 2024

Create a solution, maybe an eBook or a Notion Template. Your problem-solving product could be a game-changer for many! Here is how you can build your indie product: - Find a problem that’s getting attention. - Productize Design Agency A very trendy and interesting way of running design agencies. Creators earned $41.2M

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Analytic Tools Research Software Data Visualization User Testing 96

Gainsight

JANUARY 30, 2023

By Tori Jeffcoat, Senior Product Marketing Manager, Gainsight. Simply enlarging your customer base year over year is no longer a viable business model. Now, companies that want to survive—and thrive—are focused on maximizing revenue from their existing customer base. Life used to be predictable. Take TV, for example.

Data Visualization 52

Data Visualization Customer Experience Research Software Product Research 52

The Product Coalition

NOVEMBER 27, 2022

You have users and even happy customers, but the next level of success is yet to come. It is also tempting to think that the problem is not with the product, but rather with marketing or sales that are unable to bring customers fast enough. It is usually when things work, but not getting on a roll business-wise.

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Customer Experience User Testing Feedback Software Product Research 141

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? Depending on your approach to customer engagement and conversion, you can tailor your marketing funnel.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

The Product Coalition

DECEMBER 11, 2023

They named it after the feedback I constantly gave them on their presentations. For example, if your journey is along the lines of the general journey toward product-market fit , you might explain that you have identified your Ideal Customer Profile (ICP) and now are in the process of succeeding with a few of them.

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Roadmap User Testing Workshop Presentation 78

The Product Coalition

AUGUST 22, 2021

The first and most obvious step here is to clean data that simply doesn’t need to be there, for example, product activity that comes from internal users and not from real customers. This is one of the insights that the CPO Bootcamp participants get as part of the data-driven product leadership module.

Data Visualization 156

Data Visualization Reporting Tools Banking Customer Experience 156

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

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User Testing Workshop B2B Leadership 105

The Product Coalition

MARCH 27, 2022

The reason it took so long is that finding the right product strategy is a bidirectional dance with the market , and we need to take the new strategy attempts to the market and see our potential customers’ feedback before we can get any insight on how it works and go back to the drawing board to make it better and more precise.

Customer Experience 137

Customer Experience Product Research User Testing Data Visualization 137

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 93

Feedback Software Research Software Reporting Tools Onboarding KPIs 93

The Product Coalition

FEBRUARY 4, 2023

Redefine Success As a product leader, your end game is different than the one you had as a product manager or even as a group leader in larger organizations. You can no longer define success as having a good product, or as satisfying sales’ or users’ needs. Are you ready to make the shift?

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Leadership User Testing Product Strategy Strategy 146

The Product Coalition

MAY 20, 2023

Customer feedback, as well as code maintenance and improvements, are constant tasks, which can take a toll on team members who are already spread thin. As a product leader, it’s important to approach this process with empathy and understanding.

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ChatGPT Software Review User Testing Customer Experience 99