UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? How do we combine market research and user research? It is not just about market research vs user research anymore. What should I do?

User Testing 107

User Testing Market Research Product Research Research Software 107

Alchemer Mobile

NOVEMBER 23, 2021

What have been your favorite ways to connect and get feedback from your customers? Her passion is derived from igniting vision, commitment, innovation, and trust in leadership, development, and marketing teams. ?WATCH ” What have been your favorite ways to connect and get feedback from your customers?

Technical Review 245

Technical Review Feedback Software Product Manager Product Management 245

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 111

Feedback Software Analytic Tools Customer Feedback Customer Experience 111

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. Use words and phrases that are common among your target customers. What gets their attention?

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

The Product Guy

AUGUST 10, 2017

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. Asking the wrong users for input.

User Testing 118

User Testing Customer Experience Research Software Customer Feedback 118

Product Management University

JUNE 8, 2023

Quantifying customer value can turn the “what have you done for me lately ” question into a productive conversation that results in higher renewal rates and higher sales of add-on products/services. If you’re a customer success manager, it’s a familiar scenario. The time for renewal is fast approaching on one or more accounts.

Customer Feedback 130

Customer Feedback Customer Experience Data Visualization Product Research 130

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). With time, you can learn quite a bit about your users, your platform, and just how important it is to challenge your assumptions.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Alchemer Mobile

FEBRUARY 20, 2020

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

Customer Experience 162

Customer Experience User Testing Customer Feedback Data Visualization 162

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 127

User Testing Product Marketing Marketing Customer Experience 127

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 86

Analytic Tools Feedback Software Research Software User Testing 86

The Product Coalition

MAY 6, 2023

Your customers seem to want new features all the time. Today I want to talk about a specific type of saying ‘no’, one that not many product managers even realize is an option: saying ‘no’ to customer requests. To do that, though, to actually give each customer request proper thinking, you must change your mindset.

User Testing 132

User Testing Customer Feedback Customer Experience Research Software 132

Userzoom

DECEMBER 9, 2019

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. One very under-utilized ‘tool’ is doing research with – and developing relationships with – customer service.

User Testing 111

User Testing Research Software Data Visualization Reporting Tools 111

Lenny Rachitsky

JULY 21, 2024

Find the transcript at: [link] Some takeaways: When a product succeeds, we often forget the crucial role marketing played in its adoption. ” Many innovative products, from electricity to the internet, faced significant initial skepticism until marketing won consumers over. Create space for unorthodox ideas.

User Testing 121

User Testing Marketing Feedback Software Transportation 121

The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. I had many, many more customers (millions more), but no way of segmenting these customers into personas or roles like at my previous job. But that was my old job in edtech.

User Testing 124

User Testing Customer Feedback Product Manager Product Management 124

UX Studio: Product Management

AUGUST 17, 2018

Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. A typical (potential) user of any digital product should be able to interact with it without frustration, and easily accomplish set goals. Usually, you’ll have to fine-tune and customize this method to fit the context.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Centercode

OCTOBER 14, 2020

Making devices compatible with the computers, tablets, and routers that customers use at home. Ensuring they continue to play nicely with the tech devices and software that customers will adopt in the future. Ensuring the setup process is easy enough for the least technical members of the product’s target market.

User Testing 98

User Testing Reporting Tools Feedback Software Customer Feedback 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

The Product Coalition

JULY 2, 2022

After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights. I immediately knew that it meant that I must listen even more carefully than I intended to since I have the responsibility of bringing Marty Cagan’s insights back home. Stay tuned.

Workshop 121

Workshop Customer Feedback Technical Review Product Research 121

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! We learned a lot and shared our findings on our blog through stories and ebooks.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 74

User Testing Customer Experience Customer Feedback Feedback Software 74

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. Looking to optimize your customer journey touchpoints?

Analytic Tools 83

Analytic Tools Feedback Software Research Software User Testing 83

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

NOVEMBER 7, 2021

Naturally, I relied on the very talented people at the company to share their insights with me. After a while, I started feeling more comfortable in the cybersecurity world and was able to talk intelligently about my product and the market. I’m talking about your customers. If this quote sounds familiar, you are not alone.

User Testing 140

User Testing Customer Feedback Feedback Software Customer Experience 140

Centercode

FEBRUARY 11, 2021

The pandemic — and the unprecedented uptick in e-commerce that came with it — has changed the way your customers are buying tech, especially hardware products. Winning over your customers first requires an understanding of how changes brought by 2020 affected purchasing habits and behavior. Customers Are Getting More Self-Reliant.

User Testing 98

User Testing Technical Review Customer Experience Product Research 98

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 87

Research Software Feedback Software Customer Experience Customer Feedback 87

Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. You can download the complete ebook below…. Download ebook. Download ebook. To combat this, providers might seek short-term fixes to temporarily disable this marketing technology.

Healthcare 95

Healthcare Research Software Analytic Tools User Testing 95

The Product Coalition

NOVEMBER 19, 2020

A Growing Market Allergic rhinitis already affects between 10%-30% of the entire world population. A Gap in the Market: Why Allergy Sufferers Need a Personalized Approach Trees, grass & weeds are the main plant types responsible for seasonal allergy. By thinking about users first, ALK reduced their app churn rate by 50%).

Research Software 135

Research Software Data Visualization Healthcare Customer Experience 135

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. You want to reduce the scope of your question to: “What are the things we can change in our behavior or our users’ behavior that might make our customers more satisfied?” Here are five quick takeaways: Narrow your definitions.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

The Product Coalition

MARCH 13, 2022

Your Customers Don’t Want Your Product Of course, eventually, they do. As part of my consulting services , I listen to many sales calls that my customers have with their potential customers. And the customers are left confused. Here we go. But that’s not how it begins. In the beginning, they have a problem.

Feedback Software 159

Feedback Software Demo Data Visualization User Testing 159

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. For example, if your user stories are all in place and adhere to a certain structure, you might think you are done. Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me.

Data Visualization 139

Data Visualization Customer Communications Feedback Software User Testing 139

Usersnap

SEPTEMBER 3, 2019

Boost your business growth with the outstanding customer experience and build products your customers will love. We’ve entered the era of the customer. The SaaS market is getting more and more crowded every year, consumer expectations are getting higher and higher and the voice of the customer is louder and louder.

Customer Experience 76

Customer Experience User Testing Customer Feedback Feedback Software 76