Mixpanel

OCTOBER 5, 2021

The good news is that many technical quirks tend to follow certain patterns that can be easily spotted—even by non-engineers. Here are four technical hiccups associated with corrupt event tracking data, how to spot them, and what to do about them. So why could that happen from a technical standpoint? Event stuttering.

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Mixpanel

FEBRUARY 3, 2022

So it’s tempting to think the additional add-on of measuring user events in your code (i.e., implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. You know where users clicked and didn’t click, when they clicked, and in what order.

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Mixpanel

JANUARY 3, 2022

As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Keep the product folks technically up-to-date. Their interest lies exclusively in technical mastery. You can find many more examples here.

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Mixpanel

JULY 26, 2022

Here are eight reasons you should always implement your analytics in the same sprint as your feature development and not at a separate time after development is complete. When engineers implement features, they write code. Engineers are technical. Implementation is better with less context-switching.

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Mixpanel

MAY 19, 2022

When a user uses an app, they do stuff. And each of these kinds of events can be “meaningful” based on how they represent our users’ behaviors and expectations as they navigate the app experience. But events aren’t just limited to direct actions taken by users. Events tell stories about your users (and your app).

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Mixpanel

MARCH 3, 2022

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. There’s an enormous amount of ambiguity when it comes to developing products. Here’s how. But you’d be wrong.

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Mixpanel

OCTOBER 21, 2021

Here’s how to harness the incredible product insights of an analytics framework like Mixpanel, while keeping your SwiftUI as clean and simple as it was meant to be. Use custom event initializers to reduce footprint. Use custom view modifiers for more logical grouping. Thanks to custom view modifiers, we can!

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