Mixpanel

OCTOBER 5, 2021

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out.

Technical Cofounder 98

Technical Cofounder Data Visualization Analytic Tools Events 98

Mixpanel

FEBRUARY 3, 2022

So it’s tempting to think the additional add-on of measuring user events in your code (i.e., implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. The first excuse I see often is “We’re too small (as a team) to focus on analytics right now.”

Analytic Tools 64

Analytic Tools Data Visualization Feedback Software Technical Cofounder 64

Mixpanel

JANUARY 3, 2022

One of those niches that’s become more valuable in recent years: product analytics. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Spearhead a slick analytics implementation.

Analytic Tools 59

Analytic Tools Data Visualization Engineering Weak Development Team 59

Mixpanel

MARCH 3, 2022

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. Understand the role of data with nuance. That’s where data comes in. Here’s how.

Data Visualization 114

Data Visualization Analytic Tools Technical Cofounder Weak Development Team 114

Mixpanel

MAY 19, 2022

It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. The first thing to wrap your head around is what is meant by an “event” in the context of mobile app analytics. When a user uses an app, they do stuff. But events aren’t just limited to direct actions taken by users.

Analytic Tools 105

Analytic Tools Events Data Visualization Technical Cofounder 105

Mixpanel

JULY 26, 2022

Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be added to your codebases. But different companies have different strategies for how and when they update their analytics implementations. Others wait to implement analytics until a later sprint all at once.

Analytic Tools 59

Analytic Tools Data Visualization Technical Cofounder Technical Review 59

Mixpanel

OCTOBER 21, 2021

So the last thing we want is to step on all of that by needlessly littering our views with event tracking calls to analytics platforms. Here’s how to harness the incredible product insights of an analytics framework like Mixpanel, while keeping your SwiftUI as clean and simple as it was meant to be.

Data Visualization 72

Data Visualization Analytic Tools Events Reporting Tools 72