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Media Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Expressed customer emotion. Telco (communications providers, wireless networks, etc.). Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music. Data included: Ratings and reviews. Popular phrases.

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How to learn from churn – designing good user offboarding

Intercom, Inc.

Think about that gym membership you bought in January you’re still paying for even though the last time you went to the gym was in early February. Maybe you’ve had a similar experience trying to exit your contract with your cable television or wireless carrier provider.

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Four Product Success Factors

Roman Pichler

Fourth, it must not cause any harm to its users, the wider society, and the planet. Take the example of Sonos, a wireless hi-fi system that allows people to enjoy music by providing easy access to a range of streaming services. But no matter how a product is classified, it must create value for its users—or it is doomed.

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Finding Product Culture Fit

Sachin Rekhi

The product culture ultimately informs how a product manager spends their time, how decisions are made, and the strengths and weaknesses of their product development approach relative to alternative cultures. These limitations of metrics can sometimes result in a short-term focus or an over-optimization that deteriorates the user experience.

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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

Telco (communications providers, wireless networks, etc.). News apps prioritized hearing from customers by prompting 32% of consumers for in-app surveys, higher than the macro average of 25%. The 2021 strategy for a successful Games app includes expanding consumer reach to gather and act on a more accurate voice of the customer.

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In-Lab Testing 101: A User Researcher’s Guide

Userzoom

In-lab testing seeks to answer the question: How does the product perform in the context of use with different user groups? This prevents the release of a product that is flawed or unsatisfying to users while allowing businesses to make changes that will enhance the usability, and therefore value, of the product.

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The 10th Annual Product Management Awards Winners

The Product Guy

Foolproof and many others, Harpal’s problem solving skills are deeply rooted in design thinking, user needs and collaboration. Drew has 20 years of experience working with companies, from startups to Fortune 500s, to help conceive of and build digital products to succeed in the marketplace. You can find him on Twitter at [link].