Product Management University
MAY 16, 2017
To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.
Product Innovation Educators
OCTOBER 30, 2023
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?
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Intercom, Inc.
MAY 14, 2018
At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. The best marketers evolve alongside their audiences – experimenting with new tactics, revisiting assumptions about who their buyers are and how they buy. times more likely to be opened as emails, and 6.7 Engagement.
Product Management University
AUGUST 21, 2023
Simply put, strategic product management is defined by the quantifiable strategic value your customers and your organization receive from the products you manage. A CEOs job is to return value to shareholders, investors, customers and employees. Think of it as the ultimate reason customers hire your portfolio! See #4 above.
As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: ‘Should UX designers be doing research or should that be left only to UX researchers?’
Product Talk
AUGUST 8, 2018
In the product world, that means our customers and our end-users. Imagine a single person who represents your target user or customer. For example, with my coaching business, I don’t want to define my target customer as a head of product. Ignore everyone who doesn’t match your ideal user or customer.
Mind the Product
FEBRUARY 19, 2019
Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Mobile – enabling employees to use their mobile devices at work, or supporting the use of mobile devices when engaging with their customers and suppliers.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
This white paper will go through each step of the product management process and explain how a UX platform can make you more efficient, thoughtful and effective through each stage of development. We will show you how a UX research platform can help you un
Advertiser: Aggregage
As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: When and How To Use User Research in Each Stage of the Marketing Funnel.
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