article thumbnail

Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

article thumbnail

Ask Teresa: How Do You Select Customers for Customer Interviews?

Product Talk

Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. Question: When you talk to customers on a weekly basis, who should you be talking to? You want to talk to power users.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Leverage Your Strongest Product Management Skills

280 Group

We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise. We were also encouraged by the fact that customer understanding was such a strong skill. One of the best ways to learn more about a topic is to teach it to someone else.

article thumbnail

Monitoring Citrix User Experience in Real Time: See What Your Users Are Seeing

eG Innovations

User experience is the biggest and most important factor in determining the success of Citrix rollout in an organization. When end-users are happy with their virtualized applications and desktops, then everything is hunky dory and Citrix admins can focus on operations and maintenance.

article thumbnail

Should UX Designers Be Doing Research or Should That Be Left Only To UX Researchers?

As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: ‘Should UX designers be doing research or should that be left only to UX researchers?’

article thumbnail

Product Portfolio Management & the Strategic Ripple Effect 6 of 10 – A Portfolio Roadmap Isn’t Just a Product Thing

Product Management University

customer on-boarding configures features for the customer for each product. customer success encourages their accounts to buy/adopt new features for each product. Since the theme here is ripple effect, let’s look at the ripple effect of feature-based roadmaps. Do you see what’s happening here? Incredibly difficult!

Roadmap 130
article thumbnail

461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?

article thumbnail

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

article thumbnail

The Value of a User Experience Platform For Product Managers

This white paper will go through each step of the product management process and explain how a UX platform can make you more efficient, thoughtful and effective through each stage of development. We will show you how a UX research platform can help you un

article thumbnail

The Marketing Funnel: "When and How To Use Research"

As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: When and How To Use User Research in Each Stage of the Marketing Funnel.