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Core Concept: The Role of User Research in a Continuous Discovery World

Product Talk

Today, we are going to tackle how user researchers fit into this puzzle. Why aren’t user researchers included in product trios? Can product teams really do their own research? How does user research fit into a continuous discovery world? We need more researchers, not fewer.

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Assumption Testing: Everything You Need to Know to Get Started

Product Talk

A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?

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Product in Practice: Testing Assumptions Was Tricky But the Convo Team Didn’t Give Up

Product Talk

Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Whether you encounter technical difficulties, have a hard time finding customers to connect with, or run up against any other number of problems, it can be tempting to give up.

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Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions

Alchemer Mobile

s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. In 2020, Gap Inc.’s For example, Gap Inc. The post Gap Inc.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Five Steps to Create a Holistic Mobile Customer Feedback Solution

Alchemer Mobile

As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. What is a customer feedback solution? What is a customer feedback solution? Step 1: Identify gaps in customer feedback and set goals.

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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. So, we won’t waste your time. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. Sound good?

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Building a Culture of Experimentation: Using Continuous Development for Faster & Safer Product Releases

Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on. Testing in production –– why it’s important, and the many ways you can deploy your features safely and efficiently.

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How To Design Your Next Roadmap with Data-Driven Pit Stops Masterclass

Speaker: Sonia Singhal, Product Manager at eBay

These days, a simple A/B test can seem to incorporate the whole alphabet, and making a decision from that data isn't as easy as A, B, C either. How do we know we are testing the right thing? How can we shorten the time it takes to do the tests while gaining larger amounts of data? A Live/On-Demand Masterclass.

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How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

You don’t want to spend time and money building a product that no one will use. But what’s the best way to do so - and how can you get honest insights from your end users? He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.

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Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.

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Using Continuous Customer Testing for Pandemic-Proof Product Success

Speaker: Luke Freiler, CEO and co-founder of Centercode

After weathering recessions with a wide range of iconic customers, CEO and Product Manager Luke Freiler has seen first hand the impact the Voice of the Customer has had in making or breaking tech companies during hard times. How to expand product test coverage — even when budget cuts leave you short-handed.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more. PerfDogService: Insight into PerfDogService, a testing component of PerfDog that can be used for larger and complex testing scenarios.

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Building Products Your Customers Love with Empathy and Human Insights

Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.

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Process, Product, and Profitability: Everything You Need to Know

Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting

Companies have accomplished this through usability testing and real-time qualitative feedback from customers. However, most businesses struggle with formidable user testing and feedback processes. They will reveal trade secrets on: Turning customer feedback into actionable insights.