Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
Mobile apps dominate our digital experiences. “Beyond code, beyond visuals and interactions, what do all these apps have in common with each other? And beyond code, beyond visuals and interactions, what do they all have in common with each other? Maps & transport: (Strava, Google Maps, Uber) 45.2%.
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