Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Centercode

JUNE 18, 2019

Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Any time you talk directly with your market, it reveals incredible insights. This is called “closing the feedback loop.”.

Product Research 56

Product Research Feedback Loop User Testing Customer Feedback 56

Mind the Product

FEBRUARY 19, 2019

Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation. What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? Finally, there are customer and vendor pressures.

White Paper 131

White Paper Analytic Tools Technical Review Data Visualization 131

Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Productside

NOVEMBER 13, 2024

We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise. In this article, well discuss ways to leverage your strongest product management skills and share your knowledge through mentorship, writing and speaking engagements.

White Paper 156

White Paper Product Management Product Manager Reporting Tools 156

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. 8:36] How do we create a customer use case?

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

Roy Madden

JANUARY 29, 2021

It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Intercom, Inc.

FEBRUARY 1, 2018

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Centercode

DECEMBER 26, 2019

As we discover the myriad ways organizations are building and optimizing their Customer Validation (CV) programs, our team here at Centercode is devoted to developing content that’s inspiring and useful across departments, roles, and industries. Below is a roundup of our favorite pieces of Customer Validation content from 2019.

User Testing 64

User Testing Customer Feedback Customer Experience Product Research 64

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. It has to be outside-the-box, educational and thought-provoking all at the same time.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Split

AUGUST 11, 2023

Before partnering with Split, Moneyfarm had no way to target users and allow for a percentage or gradual rollout when releasing new features to their platform. Further Reading Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools.

White Paper 98

White Paper User Friction Download Customer Experience 98

Agile Velocity

MAY 14, 2020

DevOps is the practice of software development (Dev) engineers and of IT operations (Ops) working together during a product’s entire lifecycle, from design through development to production support, in order to shorten the total lead time (from concept to cash) and to provide predictable delivery of high-quality products.

Feedback Software 98

Feedback Software Agile Analytic Tools Data Visualization 98

Agile Velocity

MAY 3, 2024

Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. Business agility encompasses aspects such as product innovation, customer-centricity, cross-functional collaboration, and adaptive strategy execution.

Agile 97

Agile Data Visualization Feedback Software Reporting Tools 97

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. Today with Empire Selling he’s helping B2B companies drive revenue and deepen customer relationships through digital and social selling training.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. If you manage a product in a company with few product lines?—?it Continue to promote your product as if it’s the hottest dish on the CEO’s plate.

Product Research 95

Product Research User Testing Customer Experience Reporting Tools 95

Split

JULY 11, 2023

By using Split, Matt and his team have been able to decouple release from deploy and are accelerating features into production with little worry. As a result, they can get back to the things they love like spending time with family. Watch our video interview with Matt below and download the free white paper to learn more.

White Paper 97

White Paper Data Visualization Download Management 97

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Reps who spend their time doing customer journey mapping or deep technical troubleshooting get transferred out of Sales.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Product Management University

NOVEMBER 21, 2022

Products are the lifeblood of your organization–without products, there would be no company. Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? What is Product Portfolio Management?

White Paper 130

White Paper Research Software Management Management 130

svpg

JULY 15, 2016

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. Product Vision. Product Strategy.

Vision 101

Vision Strategy User Testing White Paper 101

Pragmatic Marketing

MAY 23, 2017

It seems there is a never-ending competition for customer mindshare. We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. Is it functional and user-friendly?

Branding 70

Branding White Paper Customer Experience User Testing 70

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Now open the datasheet for that product and compare the message headings to those you wrote down. Product message maps are internal documents, typically owned by product marketing. Do they match?

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Remember the audience—the customer—while building that messaging framework.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Remember the audience—the customer—while building that messaging framework.

Messaging 91

Messaging Research Software White Paper User Friction 91

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. A preliminary support/customer success model, so we know how we’ll help new users deploy and get value from what they bought.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

The Product Coalition

FEBRUARY 1, 2016

It goes without saying that acquiring new customers for your business is critical to the growth of your company. It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Some people call it a “Minimum Viable Product (MVP)”.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Mixpanel

MAY 3, 2019

But how do you know if users are getting the most out of your digital health experience? Whether you own a small health practice, build medical devices, or provide insurance, knowing — and acting on — your data is the key to delivering a great user experience (UX) and gaining a serious competitive advantage.

Onboarding KPIs 99

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 99

Userpilot

MARCH 3, 2022

Looking for a product manager CV template? What does a solid product manager’s CV look like? What skills and experience should you highlight? Product managers should treat their resumes as products and use their professional skills to develop them. Product manager templates should be used with caution.

Data Visualization 84

Data Visualization Analytic Tools Technical Advisors User Testing 84

eG Innovations

SEPTEMBER 16, 2022

Collaboration and communication between these two teams, who might otherwise function separately, are meant to increase the speed and quality of product or application releases. The increased agility resulting from DevOps adoption enables organizations to better serve customers. How DevOps Works. Benefits of DevOps.

Feedback Software 52

Feedback Software User Testing White Paper Product Research 52

Mixpanel

MARCH 29, 2024

Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B testing. But there are many ways to get it wrong when reaching for an A/B testing solution. or “There are tools that say they can do both A/B testing and analytics. Why can’t I just use one of those?”

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Gainsight

OCTOBER 28, 2021

Product growth requires a push from your whole team. Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. What is product-market fit? Define your north star metric.

User Testing 52

User Testing Product Marketing Feedback Software Analytic Tools 52

The Product Coalition

JANUARY 15, 2019

But, in my experience, it’s most often the little things? —?the Even the best thought-out plans must be routinely tested & tweaked to retrofit strategy to reality. And at times, they should be turned on their heads to address unexpected shifts in culture, technology, and/or regulation. Here’s what I mean: 1? —?

Feedback Software 84

Feedback Software Customer Feedback White Paper Customer Experience 84

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. Product marketing art vs demand generation science. Product marketing is the foundation for all marketing, and you need a solid foundation to set the rest of your marketing team up for success.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

ProductPlan

MARCH 22, 2023

Product managers try to solve customer problems in ways beneficial to their business. When you make the right decisions, your customers reward you for helping them solve their problems by continuing to use your product and recommending it to others. That results in much sought-after product growth.

Data Visualization 52

Data Visualization Customer Experience Product Management Product Manager 52