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If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on how product teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share?
Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Each feedbackloop has a minimum of four stages. The feedbackloop process is.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. He explains how to conduct an AI-powered design sprint that transforms product concepts into clickable prototypes in just hours instead of weeks.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
Nowadays, tech teams are adopting certain processes to enable them to deliver better products faster. Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on.
Introduction to customer satisfaction surveysCustomer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty.
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. Its not the exclusive domain of UXers. This is nonsense.
This is the year when Im going to adopt continuous discovery , you might be saying to yourself. Im going to transform my product team and our entire approach to making product decisions! This is why Teresa likes to talk about continuous discovery habits. Whats something you can do today or this week?
December 4th: Continuous Interviewing: Unlock the Power of Story-Based Customer Interviews This webinar is designed to help you better understand what a good customer interview looks like. It’s also an excellent opportunity to introduce colleagues to the concepts of continuous discovery. Don’t miss out— register here !
These days, a simple A/B test can seem to incorporate the whole alphabet, and making a decision from that data isn't as easy as A, B, C either. How do we know we are testing the right thing? How can we shorten the time it takes to do the tests while gaining larger amounts of data? A Live/On-Demand Masterclass.
At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? How do hybrid product teams stay aligned and effective across time zones and work styles?
Over the past several weeks, we’ve been exploring what a product trio is , how decision-making works in product trios , and why more roles aren’t included. Today, we are going to tackle how userresearchers fit into this puzzle. Why aren’t userresearchers included in product trios?
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Speaker: J.B. Siegel, VP of Client Services, Seamgen
Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. You don’t want to spend time and money building a product that no one will use. But what’s the best way to do so - and how can you get honest insights from your end users?
When done right, mobile surveys receive up to 3x higher response rates than traditional web surveys. With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic userfeedback. What is a mobile survey?
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
Listen to the audio version of this article: [link] What is ProductDiscovery? Productdiscovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one.
Productdiscovery is becoming a trendy topic in the world of digital products. This article will cover the ins and outs of productdiscovery. What is ProductDiscovery? Productdiscovery is often defined in comparison to product delivery. Understanding Project-Based Discovery.
Speaker: Luke Freiler, CEO and co-founder of Centercode
COVID-era product management is fraught with challenges as companies scramble to adapt their approach to make the most out of the current economic climate. A lucky few companies are ramping up to meet skyrocketing demand for distance-friendly products and services. September 22, 2020 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST.
Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Whether you encounter technical difficulties, have a hard time finding customers to connect with, or run up against any other number of problems, it can be tempting to give up.
A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?
If youre committed to adopting continuous discovery habits, opportunity solution trees are one of the most important ways to track your learnings and progress. If youre committed to adopting continuous discovery habits, opportunity solution trees are one of the most important ways to track your learnings and progress.
In this episode of “ Product Excellence: Insights from Award-Winning Leaders | Strategies for Success ,” Drew Falkman shares the toughest lesson hes learned in product management: the importance of failing fast. If youve ever wondered how to avoid wasted effort, this episode will provide the answers.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
We all want to build successful products - and that means satisfied customers. But how can you make the most of those conversations, and ensure that you walk away with productive insights? We'll cover how to: Conduct better testing and experimentation with a refined sense of your customer.
It’s true that discovery takes time. Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. But I’m also a firm believer that discovery doesn’t come at the expense of delivery. Teresa Torres: Hi, everyone.
Committing to continuous discovery means changing the way your product team operates. It’s no longer about making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week—if not every day. Tweet This This can sound overwhelming.
A product manager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how product managers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.
It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Some of it was normal first-time author insecurity.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and usertesting.
“Product thought leaders talk about an ideal way of working. I can’t tell you how many times I hear this sentiment on Twitter and LinkedIn. And just the same, many people do work in product trios, interview customers , test their ideas , and work on empowered product teams. product outcomes).
Engineers are often reluctant to participate in discovery. But there are many reasons why engineers are one of the essential members of the product trio. Engineers will hear different insights during your customer interviews. Their perspective is valid and can lead to meaningful product improvements.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
To deliver high-quality online courses we were patching together several different tools to create a good student experience. Platform Teams and API Teams Need to Do Discovery As youll see, I ran into several challenges along the way. Others assumed their users were all experienced developers. Do they usability test their API?
Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at ProductTalk.org
Industry-wide, product teams have adopted discovery practices like customer interviews and experimentation merely for end-user satisfaction. As a result, many of us are still stuck in a project-world rut: research, usability testing, engineering, and a/b testing, ad nauseam.
The larger and more complex your company is, the more challenging it can be to introduce continuous discovery. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Do you have a Product in Practice story you’d like to share?
Welcome to JEDI Training for Continuous Discovery Teams. I work as a productdiscovery coach. I’ve had the luxury of working with teams all over the world, and I teach them a structured and sustainable approach to continuous discovery. Here’s how I’m redefining JEDI training in a product context.
Last week, I shared that we often get asked, Do API teams need to do discovery ? Customer-facing APIs are products. And just like any product, if we dont do good discovery, well have gaps in our offering. You want customers to get value from your product as quickly as possible. Alright, lets dive in.
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
Continuous optimization is the key to digital customerexperience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.
In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Introduction: What Is ProductDiscovery?
One of the primary benefits of working in a product trio is we reduce the hand-offs between functional roles. This means that by the time it gets to the engineers, the message is unrecognizable. It’s no wonder we end up with software that doesn’t work for our customers. Products aren’t built by trios. Tweet This.
Imagine launching a product feature that no one uses. The team spent months building it, yet users dont see its value. Because productdiscovery was skipped … or done poorly. Productdiscovery process is the foundation of building successful products. Testing Assumptions Before Development 3.
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.
Speaker: Nicole Munson, Senior Product Manager at American Express
Every product manager labors over creating the perfect customerexperience. Whether that’s an ineffective design, a confusingly placed button, or how difficult it is to log into your favorite site, mastering the obstacles to creating a frictionless product is a science. Best ways to use data to design new experiences.
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