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If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on how product teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share?
Introduction to customer satisfaction surveysCustomer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. He explains how to conduct an AI-powered design sprint that transforms product concepts into clickable prototypes in just hours instead of weeks.
Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at ProductTalk.org
Industry-wide, product teams have adopted discovery practices like customer interviews and experimentation merely for end-user satisfaction. As a result, many of us are still stuck in a project-world rut: research, usability testing, engineering, and a/b testing, ad nauseam.
In all of our Product Talk Academy courses , we ask students, “What’s your biggest hurdle to adopting continuous discovery?” Overwhelmingly, the #1 response is: access to customers. If you hustle each week to find customers to engage with, you simply won’t build a strong habit. Product teams are busy.
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. Its not the exclusive domain of UXers. This is nonsense.
At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? How do hybrid product teams stay aligned and effective across time zones and work styles?
This is the year when Im going to adopt continuous discovery , you might be saying to yourself. Im going to transform my product team and our entire approach to making product decisions! This is why Teresa likes to talk about continuous discovery habits. Whats something you can do today or this week?
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
It's important to know your users - what are their preferences, pain points, ultimate goals? With userresearch and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product.
December 4th: Continuous Interviewing: Unlock the Power of Story-Based Customer Interviews This webinar is designed to help you better understand what a good customer interview looks like. It’s also an excellent opportunity to introduce colleagues to the concepts of continuous discovery. Don’t miss out— register here !
When done right, mobile surveys receive up to 3x higher response rates than traditional web surveys. With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic userfeedback. What is a mobile survey?
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
As industry leaders in userexperienceresearch, we are pleased to offer you access to our latest white paper: ‘Should UX designers be doing research or should that be left only to UX researchers?’
Listen to the audio version of this article: [link] What is ProductDiscovery? Productdiscovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one.
How product managers can foster a culture of innovation Watch on YouTube [link] TLDR In this episode of Product Mastery Now, I’m interviewing Chris Elmore, a tech entrepreneur and college professor who helped found Avid Exchange, a unicorn startup that went public in 2021.
If youre committed to adopting continuous discovery habits, opportunity solution trees are one of the most important ways to track your learnings and progress. If youre committed to adopting continuous discovery habits, opportunity solution trees are one of the most important ways to track your learnings and progress.
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
Customer representation has always been a key reason for success in product development. It’s a truth universally acknowledged by the best product managers. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics.
Committing to continuous discovery means changing the way your product team operates. It’s no longer about making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week—if not every day. Tweet This This can sound overwhelming.
It’s true that discovery takes time. Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. But I’m also a firm believer that discovery doesn’t come at the expense of delivery. Teresa Torres: Hi, everyone.
Guest Post by: Carlos Ruiz (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Nis Frome]. Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. Very task and feature- oriented.
What if building what customers ask for is the reason your product is failing? In this episode, Drew Falkman walks us through the evolution of his productdiscovery mindsetfrom sketching solutions on a whiteboard with no customer input, to learning (the hard way) why even listening too literally can lead you astray.
So, how can product managers use AI to save time and build better products? AI can help with research, feedback management, user engagement, and roadmapping. With AI, product managers can work faster and smarter. In this guide, we’ll show how product managers can use AI to build better products.
It read: Marketing owns defining the ideal customer profile. Some people argued a different role owned defining the ideal customer profile (ICP) there were votes for product, sales, customer success, and even finance. No one person or role should be defining the ideal customer profile. It takes time.
The larger and more complex your company is, the more challenging it can be to introduce continuous discovery. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Do you have a Product in Practice story you’d like to share?
To deliver high-quality online courses we were patching together several different tools to create a good student experience. Platform Teams and API Teams Need to Do Discovery As youll see, I ran into several challenges along the way. Others assumed their users were all experienced developers. Do they usability test their API?
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Introduction: What Is ProductDiscovery?
Last week, I shared that we often get asked, Do API teams need to do discovery ? Customer-facing APIs are products. And just like any product, if we dont do good discovery, well have gaps in our offering. You want customers to get value from your product as quickly as possible. Alright, lets dive in.
A big part of Teeba’s process involved putting her product skills to use throughout the job search, both in terms of identifying product-led companies and in terms of mapping out business and product outcomes for companies where she was interviewing. Meet our continuous discovery champion, Teeba Alkhudairi.
Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Whether you encounter technical difficulties, have a hard time finding customers to connect with, or run up against any other number of problems, it can be tempting to give up.
Nowadays, tech teams are adopting certain processes to enable them to deliver better products faster. Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on.
In this episode of “ Product Excellence: Insights from Award-Winning Leaders | Strategies for Success ,” Drew Falkman shares the toughest lesson hes learned in product management: the importance of failing fast. If youve ever wondered how to avoid wasted effort, this episode will provide the answers.
Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
Imagine launching a product feature that no one uses. The team spent months building it, yet users dont see its value. Because productdiscovery was skipped … or done poorly. Productdiscovery process is the foundation of building successful products. Testing Assumptions Before Development 3.
If you work in digital products, you might think wireframes and mockups as a quick way to get userfeedback on our designs. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. When you think of "rapid prototyping", what comes to mind?
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.
A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?
Customer Advisory Boards (CABs) are still the best bang for the buck when it comes to “customerdiscovery,” not to be confused with user or productdiscovery! Over the years, I’ve had the privilege of facilitating numerous customer advisory boards for my clients. More on that later.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. The goal may sound simple, but it’s hard to do.
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