Remove Customer Experience Remove Product Marketing Remove White Paper
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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. It has to be outside-the-box, educational and thought-provoking all at the same time.

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Product Portfolio Management & the Strategic Ripple Effect 6 of 10 – A Portfolio Roadmap Isn’t Just a Product Thing

Product Management University

product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product. sales demonstrates and sells the value of those features for every product. customer on-boarding configures features for the customer for each product.

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Finding Product-Market Fit

Gainsight

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Read on for a breakdown of product-market fit and secrets to using it to drive product growth. .

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

Portfolio management also forces product managers to adopt a longer-term view of the market and strategize accordingly. Product releases are still the execution phase but everything works better when priorities across all products are synchronized to target customer needs in the company’s highest priority markets.

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Feedly is hiring a VP Marketing

Roy Madden

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar. Grow and lead the product marketing team.

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Hiring Enterprise Sales Teams Ahead of Product/Market Fit

The Product Coalition

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Reps who spend their time doing customer journey mapping or deep technical troubleshooting get transferred out of Sales.