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Sales coaching is a series of teaching methods used to improve the performance of reps. The concept of coaching is different from salestraining: salestraining is usually the same for everyone, while coaching is based on the individual needs of each rep. A trainer, meanwhile, essentially says, ‘do this.'”
But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. Yes, Slack started off with no sales team. The self-service model requires little to no selling whatsoever, saving time, labor and resources for a growing startup.
This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.
Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outboundSales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Finding ways to celebrate the seemingly little moments and efforts is important.
Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outboundSales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Finding ways to celebrate the seemingly little moments and efforts is important.
As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. So if you are looking to get experience in both these areas, it is best to do it at a smaller company or a startup.
If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. Find your optimal structure.
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