Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Prospective customers have to be educated. There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy.

Outbound 112

Outbound Customer Experience Education Airlines 112

Gainsight

JANUARY 18, 2021

But in a recent webinar, Chris Battles, Chief Product Officer at Zuora, presented him with a view and definition of Product rarely heard. Zuora is a Silicon Valley-based company with customers and offices all over the world. From BCG, he bridged over into more customer-facing roles. What is the sequence of moves?

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth.

Analytic Tools 77

Analytic Tools Feedback Software Data Visualization User Testing 77