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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out. Event stuttering.

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What We Learned About Building Products People Love in 2016

Mind the Product

Organise around customers. Ways to improve the user experience was as big a theme in 2016 as ever and in The Experience is the Product , another talk from the San Francisco conference, Peter Merholz spoke about the need to focus on the user experience. Perhaps product management is becoming a misnomer?

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

Fortunately, this is pretty straightforward: An event is anything meaningful that happens (at a specific point in time) while an app is being used. When a user uses an app, they do stuff. Every time one of these things occurs, we consider an “event” to have been “triggered.” Events are tracked in order, every time they happen.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

And that makes it possible to get into all the benefits of a sophisticated platform like Mixpanel with little technical risk—even if for only a trial run and/or to use it alongside other tools like GA. But this is especially true when it comes to tracking user events for analytics purposes. Use services to hide analytics frameworks.

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

” Here’s how I define each side: There are usually a minority of users that will create disproportionate value and as a result, they will have disproportionate power. For marketplaces, these are usually the sellers and providers who spend their entire day attracting users with their products and services.

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How to add analytics event tracking in SwiftUI (the elegant way)

Mixpanel

Rather than a UITableViewController with accompanying storyboard and custom UITableViewCell subclasses, all we need now is a binding to a list of tasks and 10-ish lines of actual code: struct TaskListView: View {. toolbar { Button("Add") { let event = ButtonTapped(name: add, context: taskList) analyticsService.track(event). } }.onAppear

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20 Top Product Management Books for 2021

Alchemer Mobile

Solving problems quickly, efficiently, and with customer needs as the north star separated the great brands from the good ones in a year that has completely changed the way we digitally engage with brands we love. How to Create Products and Services Customers Want. creating compelling products and services customers want to buy.

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