The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

User Testing 132

User Testing Product Research Data Visualization Customer Feedback 132

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 89

Data Visualization Customer Feedback User Testing Analytic Tools 89

Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important?

Customer Experience 90

Customer Experience User Testing Research Software Data Visualization 90

Userpilot

JULY 10, 2024

You’ve probably heard the terms customer engagement and customer experience used interchangeably. The confusion makes sense, too, since the two concepts are similar, with both aiming to build customer loyalty. So, customer engagement vs. customer experience, which one should you prioritize?

Customer Experience 84

Customer Experience User Testing Customer Feedback Data Visualization 84

Userpilot

SEPTEMBER 2, 2024

This personal touch turns each visit into an experience rather than a transaction. Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. What is customer-led growth?

User Testing 90

User Testing Customer Feedback Customer Experience User Friction 90

Userpilot

MAY 13, 2024

Customer feedback surveys serve as invaluable tools for gathering actionable insights directly from your audience. However, it’s important to know when and how to trigger the forms to gather user feedback , for increased response rate and data credibility. Types of surveys include: Customer Satisfaction Score (CSAT).

Customer Feedback 90

Customer Feedback User Testing Feedback Software Product Research 90

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Recruiting usability test participants via email.

User Testing 76

User Testing Product Research Research Software Data Visualization 76

Userpilot

OCTOBER 1, 2022

Notification UX is critical for the success of your communication strategy and customer experience. In fact, a bad notification user experience can ruin the whole product for the user and even cause churn. The difference between in-app notification vs. push notification lies in the user state.

Customer Experience 90

Customer Experience User Testing User Experience Customer Feedback 90

Userpilot

APRIL 29, 2024

Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties. If yes, this guide is for you!

Customer Experience 83

Customer Experience User Testing Customer Feedback Analytic Tools 83

Userpilot

JULY 16, 2024

While your SaaS company’s success depends on several elements, the most crucial ingredient will always be your product experience. Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value.

Analytic Tools 87

Analytic Tools Feedback Software Research Software Product Research 87

The Product Coalition

MARCH 8, 2023

Transforming User Experience: Exploring the Game-Changing Capabilities of ChatGPT APIs in Next-Generation Applications Are you ready to take your applications to the next level with the power of conversational AI? This allows users to incorporate sophisticated language and speech to text capabilities in their application.

ChatGPT 120

ChatGPT Customer Experience Research Software Artificial Inteligence 120

Userpilot

JUNE 29, 2024

Wondering how to create a user journey map for your SaaS product? Read on to learn about: Importance of user journey maps for product teams. Different user journey map types. User journey stages. User journey mapping process. Service-blueprint maps cover both user interactions and internal processes.

User Testing 91

User Testing Data Visualization Customer Feedback Customer Experience 91

Userpilot

JUNE 29, 2024

Collecting user feedback for your product is an essential step in improving your offerings. It helps you understand user expectations and work on your product accordingly. And this is where product feedback management comes in handy. Use survey analytics to visualize your feedback data and observe trends in it.

Feedback Software 70

Feedback Software User Testing Analytic Tools Customer Feedback 70

Userpilot

MAY 19, 2022

Usability vs user experience – what’s the difference? As a UX designer , you aim to create app designs that facilitate the best experience. While the terms usability and user experience are used interchangeably, it’s important to know that there’s a difference between the two.

Customer Experience 70

Customer Experience User Experience User Testing Customer Feedback 70

AB Tasty

SEPTEMBER 16, 2024

The future of digital experience optimization has arrived and it’s driven by AI. There are two sides to the coin with AI: it can help optimize your time and boost conversions, but it can also be risky if not used properly. Some shoppers prioritize safety and reassurance messages, while others don’t. Are you ready for it?

Artificial Inteligence 52

Artificial Inteligence Customer Experience User Testing Reporting Tools 52

Userpilot

AUGUST 26, 2024

Cledara needed an onboarding tool that would support its growing customer base and after considering other tools, they chose Userpilot. We caught up with Gerard Masnou, Cledara’s Head of Support and Operations, to learn about his experience with our platform. Initially, they tested Intercom but came across a bunch of issues.

Feedback Software 77

Feedback Software User Testing Software Review Customer Communications 77

Userpilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Monitor user satisfaction by regularly conducting in-app surveys.

User Testing 93

User Testing Customer Experience Customer Feedback Analytic Tools 93

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

Data Visualization 95

Data Visualization Customer Feedback Customer Experience Analytic Tools 95

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 68

Customer Feedback User Testing Feedback Software Product Research 68

UX Studio: Product Management

AUGUST 1, 2021

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? How can you measure user experience? UX research is a key ingredient and UX metrics are the solution.

Data Visualization 132

Data Visualization Customer Feedback Customer Experience User Experience 132

Userpilot

MAY 17, 2023

What’s product experience (PX)? And most importantly, how do you create product experiences that delight your users? We also look at a few examples of companies delivering outstanding product experiences. User experience (UX) refers to how easy it is for users to accomplish their goals inside the product.

Customer Experience 78

Customer Experience User Testing Analytic Tools Feedback Software 78

Userpilot

JULY 30, 2024

User interface design is not just about drawing buttons and icons—it’s about designing the way users can interact with your product. UI design focuses on visual aspects, while UX design covers the overall product experience , both working together to create cohesive digital experiences. error messages, alerts).

Feedback Software 80

Feedback Software User Testing Analytic Tools Research Software 80

Usersnap

DECEMBER 14, 2021

Why isn’t every SaaS business carrying exit surveys when their users cancel? When used well they will cut your churn, improve user experience, and increase the likelihood that ex-users become customers again in the future. What are exit surveys in SaaS? The importance of using exit surveys. Source: Purechat.com.

Feedback Software 96

Feedback Software Customer Experience User Testing Product Research 96

Userpilot

AUGUST 14, 2024

According to the 2024 State of CX Personalization Report by Medallia, customers who go through very personalized experiences rate their overall satisfaction as 9.4 By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives.

Analytic Tools 77

Analytic Tools Feedback Software Research Software Reporting Tools 77

Userpilot

NOVEMBER 28, 2022

Do you have a process in place to automate customer feedback collection? If you don’t, you should get started right away to collect the maximum amount of user data and minimize the work hours required to set up feedback collection. Automation is crucial for taking a customer-centric approach to product growth.

User Testing 81

User Testing Feedback Software Customer Feedback Data Visualization 81

Userpilot

AUGUST 23, 2024

How does customer onboarding in banking work? TL;DR Customer onboarding in banking focuses on setting up the customer account and familiarizing them with the bank’s product or service. TL;DR Customer onboarding in banking focuses on setting up the customer account and familiarizing them with the bank’s product or service.

Analytic Tools 87

Analytic Tools Feedback Software Banking Data Visualization 87

Userpilot

JANUARY 15, 2024

Steps to conduct user research and incorporate empathy into your design thinking process. Tools for user research and empathic UX design. TL;DR Empathy-driven design focuses on putting yourself in the user’s shoes and building solutions that cater to real user needs. Best practices for empathic design.

User Testing 95

User Testing Customer Experience Data Visualization Research Software 95

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? target customer and underserved needs.

User Testing 144

User Testing Product Research Product Marketing Customer Experience 144

Userpilot

MAY 30, 2024

In the dynamic world of SaaS, creating a robust product feedback loop is essential for continuous improvement. Whether you’re launching a new feature or refining an existing one, gathering insights from users ensures that your product aligns with their needs and expectations. Analyze customer feedback responses to identify patterns.

Product Research 79

Product Research Feedback Loop Feedback Software User Testing 79

Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

User Testing 76

User Testing Customer Feedback Feedback Software Product Research 76

Userpilot

MAY 6, 2024

If you use social networking platforms (and who doesn’t), you already know what a user profile is. This article focuses on user profiles in the SaaS context. You will learn what it is, how it differs from a user persona, what data it may contain, and how to create it for your product using a product analytics tool.

Analytic Tools 86

Analytic Tools Data Visualization Feedback Software Research Software 86

Userpilot

MAY 27, 2024

Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !

Feedback Software 87

Feedback Software Analytic Tools User Testing Customer Feedback 87

Userpilot

DECEMBER 7, 2023

Customer experience management vs customer relationship management? Both are important for affecting your customers, but what exactly are they, and how do they differ? TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints.

Customer Experience 83

Customer Experience Feedback Software Analytic Tools Customer Feedback 83

The Product Coalition

APRIL 28, 2020

Imagine two people walking into a mobile phone showroom and purchasing the same phone model at the same time. When it comes to designing a user interface for software applications, this variance in people’s preferences poses a huge challenge. A one-size-fits-all approach does not work. Customization ?—?As

Customer Experience 80

Customer Experience User Experience Analytic Tools User Testing 80

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 82

Customer Feedback User Testing Feedback Software Data Visualization 82

Userpilot

MAY 21, 2024

Following customer lifecycle management best practices can lead your company to retain more users and increase customer lifetime value. Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding! to iterate retention strategies and reduce churn.

Data Visualization 87

Data Visualization Customer Experience User Testing Customer Feedback 87

Userpilot

JUNE 26, 2024

A great customer experience can differentiate your product from the rest, make users stay with you, and ultimately boost product engagement. But what are the best customer experience examples in SaaS? Let’s clarify the customer experience and then look at 15 examples of how other companies are implementing it.

Feedback Software 88

Feedback Software Analytic Tools Customer Experience Data Visualization 88