Remove Customer Experience Remove Marketing Remove Onboarding KPIs
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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.

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6 Ways to Improve Your Product Experience

Alchemer Mobile

What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. Here are six steps to take in order to improve your product experience.

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Don’t tell me you miss me: 3 better approaches to user retention

Intercom, Inc.

Here’s three better ways to create retention campaigns that feel genuine and actually work: Focus on how your product helps. 1: Focus on how your product helps. The mistake at the heart of the “We Miss You” message is that it represents the customer’s relationship to the business as personal, not commercial.

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How to Improve Product Adoption: Proven Strategies for Product Managers

Alchemer Mobile

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

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Piecing it together: how to design cohesive onboarding

Intercom, Inc.

Onboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer engagement and business operations. A customer’s onboarding may start with them visiting your website and choosing to purchase your product or service.

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The Five Stages of Product Adoption

Alchemer Mobile

We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics, and provided some strategies for how to improve product adoption. What is product adoption? Product adoption refers to how customers embrace and use a product. Stage #1: Awareness.

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What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. This is the way we were taught to think about Product Strategy.