Intercom, Inc.

NOVEMBER 18, 2020

With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction. Companies that automate customer support are nearly 4x more likely to see CSAT improvements. . Understanding the automation opportunity.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Roman Pichler

FEBRUARY 19, 2024

Level two increases empowerment by adding the authority to determine the features and user experience the product should offer. At the same time, I believe that it is important to look at things the way they are. It’s the first step to bring about positive change. You are not in a position to decline feature requests.

Product Research 264

Product Research Product Management Product Manager Customer Experience 264

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

Vision 322

Vision User Testing Product Research Research Software 322

The Product Coalition

SEPTEMBER 21, 2020

Part 2 of series on experimentation When should product managers experiment? 10 guidelines to design high impact experiments. And when are experiments invalid? Running Experiments has become one of the most valuable tools for Product Managers to validate ideas, de-risk releases and measure the impact of their work.

Customer Experience 166

Customer Experience Data Visualization User Testing Product Research 166

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 101

User Testing Research Software Market Research Product Research 101

Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address?

Product Research 281

Product Research Technical Review Feedback Software Research Software 281

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. Done correctly, its contents should also not be a surprise when it comes time to circulate it around the company.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Back then, it was almost every Mac user in the world).

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. So let’s learn how to collect and act on marketing insights! What is marketing data?

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

AUGUST 12, 2024

Your homepage is one of the first points of contact a user has with your business. They may abandon the page if the messaging and positioning are confusing or contradictory. There, he’ll share his framework to: Position your product. Learn from Anthony how to rewrite your homepage with sharper positioning and messaging.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

JULY 16, 2024

While your SaaS company’s success depends on several elements, the most crucial ingredient will always be your product experience. Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Research 105

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Intercom, Inc.

MAY 17, 2018

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Bob’s appeared on our podcast to talk JTBD previously , and I welcomed him back to talk about how we can continue getting better at unpacking customer motivations.

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Sachin Rekhi

JANUARY 11, 2025

Strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition. Aspirations shouldn't change day to day, since they exist to consistently align activities within the firm, and so should be designed to last for some time.

User Testing 78

User Testing Systems Review Research Software Customer Experience 78

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs. What is product positioning?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Alchemer Mobile

MARCH 13, 2024

Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.

Feedback Software 242

Feedback Software Research Software CTO Technology 242

Alchemer Mobile

MAY 31, 2024

Customer sentiment. Customer sentiment is at the heart of understanding, measuring, and improving the relationships you have with your customers. It is the emotion behind customer engagement. Knowing how mobile customers feel about your app helps you gain insights that boost engagement, retention, and revenue growth.

User Testing 130

User Testing Data Visualization Customer Feedback Customer Experience 130

Mind the Product

FEBRUARY 5, 2019

For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Whereas, startups and SMBs (small to medium-sized businesses) frequently position their product teams in their own department. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 183

User Testing Product Marketing Marketing Product Research 183

Imaginary Cloud - Design

AUGUST 19, 2021

Creating useful, usable, and craved products and services that respond to human needs is the basis of Design Research. Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. To create an optimal user experience.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Product Innovation Educators

JUNE 24, 2024

In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way. This diverse experience, she found, was not unlike working in a product environment.

Product Management 249

Product Management Product Manager User Friction Product Research 249

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing 150

User Testing Research Software User Friction Customer Experience 150

The Product Coalition

AUGUST 3, 2023

User-centricity: A well-defined vision keeps the focus on the end users and their needs, ensuring that the product remains relevant and valuable. For example, “Through an AI-powered ride-sharing platform that optimizes routes for reduced travel time and environmental impact.”

Vision 141

Vision Product Research User Testing Roadmap 141

Userpilot

MAY 14, 2023

Want to know whether your product is delivering value to customers? Customer feedback is the key to developing a customer-centric business. In this article, we’ll discuss 7 ways you can collect customer feedback to understand user sentiment. There are two main types of customer feedback : direct and indirect.

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

Userpilot

JULY 24, 2024

Imagine going on a road trip without a GPS—you may encounter unexpected detours and delays, waste time and fuel, and turn your once-exciting trip into a stressful scramble. Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Book a demo now.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Product Management Unpacked

AUGUST 21, 2020

With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. A Product Manager at a startup is especially positioned to explore different areas and wear many hats. Product Management at a Startup .

Enterprise 204

Enterprise Startups User Testing Product Research 204

Product Talk

APRIL 17, 2024

And if you’re trying to guide your teams toward being more empowered and autonomous, this is a process that takes dedicated time and commitment. She regularly shares her learnings and insights on LinkedIn and recently took some time to chat with Teresa for this Product in Practice about her teams’ experience with continuous discovery.

Product Research 265

Product Research User Testing Data Visualization Research Software 265

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

NOVEMBER 10, 2022

Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points? Let’s get started.

User Friction 98

User Friction Customer Experience User Testing Product Research 98

Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. You have to understand finance, technology, and customers. 11:49] How did your customer interaction skills help you along your journey to CPO?

Technical Review 251

Technical Review Research Software Finance User Testing 251

Alchemer Mobile

AUGUST 23, 2024

As a company that helps other brands understand, analyze, and act on customer feedback, we prioritize collecting lots of feedback from our own customers. In our latest Alchemer Customer Research Survey, we uncovered some interesting statistics: 92% of customers reported their ROI, after implementation, met or exceeded expectations.

Feedback Software 130

Feedback Software Research Software Analytic Tools Reporting Tools 130

Mind the Product

OCTOBER 8, 2018

Find a Problem Statement – Identify the Real User Need. Product managers should first identify the key user persona for the domain they’re operating in, and list out their real problems. It’s recommended to have multiple rounds of brainstorming to get to know the root cause of the your users’ problems.

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Product Research User Testing Marketing Weak Development Team 183