The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

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Alchemer Mobile

MARCH 11, 2025

Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers.

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Product Innovation Educators

SEPTEMBER 9, 2024

We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. But there’s more to innovation than just creating new products.

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Product Innovation Educators

FEBRUARY 24, 2025

Today we’ll learn how to overcome some of those challenges from a product leader with experience at Target, McDonalds, eBay, and Meta, and now as Founder and CEO of Taelor. Through market research, she discovered her ideal customers weren’t whom she initially expected.

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Userpilot

OCTOBER 19, 2024

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Userpilot is a product growth platform that can collect customer feedback directly within your product.

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Intercom, Inc.

APRIL 7, 2020

As the coronavirus outbreak upends lives and businesses everywhere, support teams are increasingly the first place that customers turn to for guidance. Our new research reveals the impact it’s had on these teams. Some of our own customers are experiencing up to 10 times the number of new chat conversations.

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Mind the Product

NOVEMBER 17, 2020

It’s been drilled into our heads time and time again – as product people, we know that we are not the customer. What follows is that we need to get to know our customers, to figure out what their problems are, how they perceive & prioritise them, and how they react to the solutions we [.].

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Melissa Perri

JANUARY 4, 2020

These are a few of my observations and personal experiences. 2019: "How do I hire a Chief Product Officer? . -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. 2018: "Can you teach people how to do MVP experiments? It is too risky. We will get sued.

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Alchemer Mobile

JULY 11, 2019

How long does an application have to prove itself, before the user moves on to something else? As a mobile product manager, you have three days to delight your user before they turn to one of your competitors. Know Thy Customer—and Thy Enemy. Develop real personas that reflect your customers. Three days.

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Research Software User Testing Feedback Software Customer Experience 220

Product Talk

MAY 18, 2022

You might need to get buy-in or support from leadership, you may need to collaborate with user research or data science teams, and you will likely experience some overlap with customer-facing teams like sales, marketing, and customer success. We see similar tendencies on the marketing side.

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Userpilot

DECEMBER 18, 2024

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience.

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Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. First, they’re not as easy to find as they used to be and even if they are, you still have to take the time to train them, and then they’re only with you for a short time.

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The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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Userpilot

MARCH 9, 2025

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.

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Research Software User Testing Analytic Tools Feedback Software 83

Product Innovation Educators

JANUARY 13, 2025

At Eureka Ranch, they often run sessions over several days, allowing teams to generate ideas, test them, blow them up, and start over again multiple times. Wisdom Mining: Leveraging academic articles and research. His research showed that the combination of wasted management time (3.5

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Research Software User Testing Data Visualization Product Research 267

Intercom, Inc.

MAY 22, 2019

If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. Short on time? But there’s a better way now.

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Feedback Software User Testing Analytic Tools Research Software 199

Alchemer Mobile

NOVEMBER 22, 2024

In this digital-first world, understanding your customers’ experiences is more crucial than ever. To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points.

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The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product.

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Research Software User Testing Analytic Tools Product Research 273

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

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Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

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Intercom, Inc.

NOVEMBER 18, 2020

With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction. Companies that automate customer support are nearly 4x more likely to see CSAT improvements. . Understanding the automation opportunity.

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User Testing Customer Experience Research Software Product Research 223

The Product Coalition

SEPTEMBER 21, 2020

Part 2 of series on experimentation When should product managers experiment? 10 guidelines to design high impact experiments. And when are experiments invalid? Running Experiments has become one of the most valuable tools for Product Managers to validate ideas, de-risk releases and measure the impact of their work.

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Melissa Perri

JULY 23, 2024

Other Times, it's due to a lack of skill set in product leaders. This holistic approach not only streamlines operations but also enhances the team's ability to deliver value to customers and stakeholders. But that’s okay, because once we know where the weak spots are, we can fix them.

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The Product Guy

JULY 2, 2017

Think of your product management career development as a new product that is going to be released into the market. You want to be the product that is useable, feasible and valuable to the target audience/customer ie you’re selling yourself as the solution to some specific company’s specific problem. What problem are you solving?

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User Testing Product Research Customer Experience Analytic Tools 295

Melissa Perri

JUNE 29, 2017

It’s an interesting question and one that takes time to unpack. The first time I heard the term, I asked someone what it meant. That was until I had my first experience teaching Product Management at a company using the SAFe framework. You are teaching us to talk to users, but I am a Product Owner.

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The Product Guy

AUGUST 13, 2020

How to learn by doing it and lead a new team at the same time? In one of the earlier sessions with my mentor, we spent a lot of time talking through the business model, various groups in the organization, their responsibilities, engagement model and what the customer experience is at the end of the day.

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Roman Pichler

FEBRUARY 19, 2024

Level two increases empowerment by adding the authority to determine the features and user experience the product should offer. At the same time, I believe that it is important to look at things the way they are. Before I discuss the three levels in more detail, let me briefly explain why I wrote this article.

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Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals.

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BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

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Product Innovation Educators

APRIL 27, 2020

6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. The most important activity is talking to your customers. Use your data, market research, and team to assign a price. [8:40] 15:42] What market research tools do you recommend?

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Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. Product management is a complex, multi-faceted discipline that takes time and effort to master. This reduces confusion and helps unite people in my experience. What matters are not job roles and titles.

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Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address?

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Alchemer Mobile

AUGUST 19, 2024

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers.

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Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Userpilot

JULY 16, 2024

While your SaaS company’s success depends on several elements, the most crucial ingredient will always be your product experience. Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value.

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The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. Done correctly, its contents should also not be a surprise when it comes time to circulate it around the company.

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