Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Intercom, Inc.

AUGUST 13, 2020

This launch is a meaningful one for us because our Support team partnered hand in hand with the Product team to develop many of the features. We’ve always used Intercom to provide support for our customers and, as our customer base has grown, we’ve seen first hand the needs for better reporting and workflows in Intercom.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

Usersnap

JULY 11, 2021

In the old days, customer support was something most companies sucked at. But times changed and so has customer support. A lot of businesses now take customer support as a service and an important part of their business operations. Bring your customer support to the next level, and your business too.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

AUGUST 18, 2024

Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. In an upcoming talk , she’ll take a deep dive into the specifics of launching AI-first products. You must ensure that they address user needs and pain points.

Feedback Software 104

Feedback Software Research Software User Testing Product Research 104

Pragmatic Marketing

OCTOBER 11, 2019

And it was it was product marketing it looked at it smelled like product marketing. So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. And then I think we look in the market for validation.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

And it was it was product marketing it looked at it smelled like product marketing. So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. And then I think we look in the market for validation.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Intercom, Inc.

SEPTEMBER 22, 2021

We’ve redesigned the Messenger with an embedded help center experience to help you deliver the best self-serve support – now, your help content is fully searchable and browsable right in the Messenger, so support is always at your customers’ fingertips. Great products feel effortless. What’s new, exactly?

Article 194

Article Customer Experience User Testing Inbound 194

Intercom, Inc.

APRIL 3, 2018

We knew from our own research that leads are 82% more likely to convert to customers if they’ve chatted with you first. For instance, if you receive an email from me with a case study, and you click on the case study, you’ll be greeted with a Visitor Auto Message, or a proactive live chat message, inviting you to chat with me.

Outbound 218

Outbound Inbound User Testing Research Software 218

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. What is B2B marketing team structure?

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

MARCH 29, 2024

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. Dropbox invests in customer loyalty programs to drive word-of-mouth. Userpilot showcases brand values on Product Hunt to attract like-minded people. Let’s dive in! Why is brand activation important?

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Mixpanel

FEBRUARY 23, 2021

You can’t sell a product without delivering value to users who know they want your product to begin with. But as pervasive as product-market fit is as a concept, it’s notoriously hard to measure, track, and optimize with any degree of certainty (if such a thing even exists). Customers start to demand your product.

User Testing 130

User Testing Product Research Onboarding KPIs Startups 130

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. We’re sharing the entire recording of New at Intercom – if you didn’t make it, or just want to experience it all over again, here’s your opportunity.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118