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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. The key to to experiment and iterate on it with discipline, so you can zero in on the one that’s right for your business. Get your free copy of The Sales Handbook.

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How I Write

Sachin Rekhi

Ernest Hemingway When it comes to what I write about, I subscribe to Ernest Hemingway's perspective that our best writing comes from the experiences of our lives. Having such focus has also enabled me to create a unique positioning within the minds of my readers. The Hierarchy of User Friction. Fundamentals. Book reviews.

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Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. Have a goal.

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Lessons from 1,000+ YC startups: Pivoting, resilience, avoiding tar pit ideas, more | Dalton Caldwell (Y Combinator, Managing Director)

Lenny Rachitsky

Brought to you by: • Eppo —Run reliable, impactful experiments • Vanta —Automate compliance. During his time at YC, he’s advised more than 35 YC unicorns, including DoorDash, Amplitude, Webflow, and Retool, and has worked across 21 different YC batches.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. In-app marketing is about reaching out to your customers while they’re inside your product to engage, retain, or upsell them. billion users found that the average retention rate for web-based apps is only about 10%.

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The Perfect World and the Real World of Product Research

The Product Coalition

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned.