Customer Experience Handbook Positioning 
Intercom, Inc.
OCTOBER 29, 2019
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?
Intercom, Inc.
FEBRUARY 5, 2019
You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. The key to to experiment and iterate on it with discipline, so you can zero in on the one that’s right for your business. Get your free copy of The Sales Handbook.
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Sachin Rekhi
MARCH 1, 2020
Ernest Hemingway When it comes to what I write about, I subscribe to Ernest Hemingway's perspective that our best writing comes from the experiences of our lives. Having such focus has also enabled me to create a unique positioning within the minds of my readers. The Hierarchy of User Friction. Fundamentals. Book reviews.
The Secret PM Handbook
JULY 30, 2018
After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. Have a goal.
Intercom, Inc.
DECEMBER 10, 2018
So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. In-app marketing is about reaching out to your customers while they’re inside your product to engage, retain, or upsell them. billion users found that the average retention rate for web-based apps is only about 10%.
The Product Coalition
JANUARY 26, 2024
In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned.
The Secret PM Handbook
FEBRUARY 20, 2018
This helps us understand the position we have in their brain.). ” Using The Power Of Existing Customers. This is examples of customers who have solved similar problems with your solution. And of course those meetings just take a lot of time, which contributes to everyone’s frustration.”
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