This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
You’re gathering customerfeedback, hitting your OKRs, and tracking every metric imaginable. Users churn, innovation stalls, and your team feels like theyre running on a never-ending treadmill. Customerfeedback drives iteration. Customers needs change faster than you can build. And customers?
Consequently, you don’t know for sure how fast you are running and if you are on track to achieve your target finish time. While common sense suggests that managing a product without the right measurements is not a sensible approach, I’ve seen product teams who did not use any KPIs. This often leads to too much data being gathered.
When we were writing this post, we did a little research to see what other brands were saying about mobile customerexperience. So, we won’t waste your time. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. Sound good?
If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customerexperience. Setting mobile appKPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
If you’re looking to present your hard work to stakeholders, justify a product decision, or check the health of your app, you’re in the right place. Learn about the importance of mobile appKPI dashboards and copy dashboards from real mobile app product managers, engineers and designers.
Customers are dissatisfied with your current product and churn at a high rate. And software developers and testers want to know that their time spent writing and testing code is purposeful. Sometimes an account manager emails you about a complaint that a major customer has and demands to know when the fix will release.
Companies understand the importance of the holistic approach to deliver value to customers-which is no longer exclusive to product viability. Historically, development teams have been executioners and could lose focus on what features users care for. However, think about which users you are accounting for.
Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What tools or methodologies do you use? What tools or methodologies do you use?
Modern customers expect quick, personal, and effective service. To provide this, you must understand how your customerexperience stacks up against these expectations. Data alone won’t produce results, but it will help you to contextualize customer behavior and feedback to provide better service faster.
These days, customers expect instant access to support, especially for products that are critical to their business operations. But how do you live up to these expectations if your customers are on one side of the globe? We share their advice for other leaders looking to expand their customer care to more languages and timezones.
Customer support has never been a walk in the park. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. Shawn Carter , Customer Care Team lead at Aircall.
What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.
Do you need some behavioral KPI examples to understand what metrics to track and why? Behavioral key performance indicators (KPIs) can help you understand userexperience and measure feature adoption. Then you can use its valuable insights to make data-driven decisions for your SaaS business.
If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when it comes to the mobile experience. Customer behaviors and preferences are shifting daily – as are their emotions. Go beyond NPS as a core KPI.
As you’re researching customer analytics platforms, you’ve probably noticed how hard it is to find reliable information on the available solutions. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Let’s dive in! Starts at Silver’s $199/month.)
Wondering how you can leverage sentiment analysis to improve customerexperience? Customers are actively sharing their thoughts on social media and review sites, making these places valuable sources of customerfeedback. If you’re ready to get started with customer sentiment analysis, then read on!
Customerfeedback surveys serve as invaluable tools for gathering actionable insights directly from your audience. However, it’s important to know when and how to trigger the forms to gather userfeedback , for increased response rate and data credibility. CustomerEffort Score (CES). Get a demo.
When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. But how do you know you’re picking the right tools? Pendo is the best for tracking mobile users.
If you are a SaaS company, the chances are you’ve come across the term “self-serve analytics” at some point online. Unlike traditional data analysis methods, self-serve analytics equips everyone in your organization to explore data and take the right actions in real time. Difficulties driving cross-departmental user adoption.
If there’s one critical skill for product managers to nail, it’s customer activation. In this comprehensive guide, we’ll break down underlying customer activation strategies and actionable strategies, specific onboarding tools , and techniques, and tangible examples to learn from. What is customer activation?
In my previous post , I described a way to think about our internal product communications, and how that can help us optimize our time and make us more effective as Product Managers. Out of the key dimensions ( Content / What , Audience / Who , Timing / When and Format / How) , the Format is probably the hardest to get right.
Getting your app up and running is only half the battle. How do you know what your customers need and want? You will learn: Why it is critical to be customer-centric and not problem-oriented. So, Apptentive is a company that is really focused on measuring customerexperience and doing that through the sentiment of customers.
If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customerexperience. Setting mobile appKPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.
Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. But it’s an absolutely critical step for any SaaS strategy. In this article, we’ll take a quick look over what a user persona is and how to create one. What is a user persona?
As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? I also spent some time at Autodesk after the company acquired Creative Market. Over time it’s become more of a mixed platform.
A/B tests play a crucial role in driving product adoption, which makes it important to choose the right A/B testing software to run them. It can help you dig deeper into user behavior and understand what resonates with them. Also, you can make evidence-based decisions to improve user retention and engagement.
How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!
Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. This insight can help you make informed decisions to optimize your userexperience.
UX KPIs, or userexperience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experienceusers have with your SaaS product. Userexperience (UX) involves all aspects of user interactions with your product.
Surveys are one of the most effective ways to collect userfeedback and actionable product analytics. In this guide, we’re going to go through: The SaaS analytics you can gather through surveys. How to find the right software for your needs. Why should you analyze SaaS survey data? Let’s get into it!
Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?
Wondering which product management KPIs help you get better product growth insights ? Among the plethora of responsibilities that SaaS Product Managers have, defining and tracking KPIs probably is the most influential towards guiding future product development. But how do you know if you’re tracking the right KPIs?
Customer satisfaction analytics are key to understanding what makes your customers happy and building a product that retains users. But how can you leverage this user sentiment data to lead product development and grow your business? There’s no single KPI to measure customer satisfaction.
Having trouble deciding which customer service KPI to use? There are some vanity metrics among the KPIs for customer service. So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. What are customer service KPIs?
Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. – Use different types of surveys to collect customerfeedback.
Wondering how to build a customer success dashboard for your team? From the article, you will learn what a customer success dashboard is, why you need it, and what metrics it should include. And how to build a dashboard for your customer success team using Userpilot analytics ! To inform your customer success strategy.
Which product analytics tools should you be using? How many analytics tools do you need? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools? Let's get started… TL;DR.
Looking for the right retention KPIs to track and improve your customer retention rates? Customer retention is the key ingredient when it comes to growing your SaaS product without having to acquire new customers. So let’s find out what retention KPIs you should start tracking! What is customer retention?
In this article we’ll be going over a list of essential product marketing KPIs to track at each stage of the User Journey. Go ahead and skip directly to the product marketing KPIs list or continue to read if you’re just starting out and looking to understand more about what product marketing is first.
Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.
How badly do you want to know if your customers are truly satisfied with your services? The success of every SaaS company lies in the hands of the consumer. A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. Why Is a Customer Satisfaction Survey Important?
Wondering how you can leverage SaaS OKRs to drive success in your business? So, let’s see how you can implement SaaS OKRs successfully to track progress towards these goals and drive product growth. To grade OKRs, use a scoring system on a scale of 0.0 What are OKRs in SaaS? OKRs example. Why are OKRs important?
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content